Image by Annie Spratt

ORIGIN SLINGSHOT

MACY'S 2021 HOLIDAY ANTHEM.

Origin Slingshot elevates brand ads by crafting short form native content that runs directly adjacent to the ad creative inside regular CTV ad breaks.

The purpose of Slingshot is to:

Image by Vidar Nordli-Mathisen

1. ENGAGE

Bring eyeballs back to the screen during an ad break.

Image by Carlos Arthur M.R

2. PRIME

Deliver the viewer into your ad primed & ready for the message.

Image by Salvador Godoy

3. PERSONALIZE

Layer on personalized messaging that speaks to each demographic.

Image by Gabrielle Henderson

4. CONVERT

Give your audience a reason to think, talk & remember your ad.

CLIENT:

FORMAT:
DEMO OR LIVE:
STUDIO NOTES:

MACY'S

Branded Slingshot 'Bookend'
Live
When we were presented with the opportunity of being the sole partner to run the full length (:90s) Macy's anthem on CTV, we were excited. The bookend that we produced extended the length of the asset to :120s, making it one of the first examples of a single brand dominating an entire ad break on Connected TV.

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