
ORIGIN SLINGSHOT
MACY'S 2021 HOLIDAY ANTHEM.
Origin Slingshot elevates brand ads by crafting short form native content that runs directly adjacent to the ad creative inside regular CTV ad breaks.
The purpose of Slingshot is to:

1. ENGAGE
Bring eyeballs back to the screen during an ad break.

2. PRIME
Deliver the viewer into your ad primed & ready for the message.

3. PERSONALIZE
Layer on personalized messaging that speaks to each demographic.
