Origin Slingshot elevates brand ads by crafting short form native content that runs directly adjacent to the ad creative inside regular CTV ad breaks.

The purpose of Slingshot is to:

1. ENGAGE

Bring eyeballs back to the screen during an ad break.

2. PRIME

Deliver the viewer into your ad primed & ready for the message.

3. PERSONALIZE

Layer on personalized messaging that speaks to each demographic.

4. CONVERT

Give your audience a reason to think, talk & remember your ad.

CLIENT:

FORMAT:
DEMO OR LIVE:
STUDIO NOTES:

MACY'S

Branded Slingshot 'Bookend'
Live
When we were presented with the opportunity of being the sole partner to run the full length (:90s) Macy's anthem on CTV, we were excited. The bookend that we produced extended the length of the asset to :120s, making it one of the first examples of a single brand dominating an entire ad break on Connected TV.

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