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  • Writer's pictureOrigin

How to get viewers more engaged with your Pharma ads on CTV, instantly.

With media planning underway and many CTV advertising campaigns already in full swing, few industry verticals face a harder uphill struggle when it comes to earning the viewer's attention than pharma brands. For health and medical ads to drive the success you need, your target CTV audience needs to be watching...

The Challenge

Until now, hoping that viewers are looking at the TV screen and paying attention to your pharma ad when it runs has required a delicate blend of creative flare, smart planning and crossed fingers.

The Solution

Origin Slingshot INSTANT is the only ad product of its kind whose entire purpose is to:

  1. Increase the attention viewers are paying to your ad when it runs.

  2. Ensure they are in the ideal, contextually relevant mindset when they see it.

It works by taking taking the ad spot immediately before yours in an ad break and using it to serve a simple, immersive and contextually relevant piece of 15 second native content.

Here is what a pharma ad amplified by Slingshot looks like in the wild on CTV:

If you want it, here is a broader 90 second video explaining a little more about Origin Slingshot INSTANT:

If you need any more convincing, we welcome you to browse our library of Native CTV Slingshot case studies here. Thanks to our partners at TVision Insights (the leading attention measurement solution for Connected TV), in 2022, pharma brands who leveraged Slingshot INSTANT for their CTV advertising campaigns saw up to 625% more active attention/engagement with their ads vs the same ad running on its own between other ads.



Whether you are still in the planning stages of your CTV pharma ad campaigns, about to launch, half way through a flight or barely even in the strategy phase, all Slingshot INSTANT takes is the click of a button and you'll be ready to start amplifying the impact that your story will have for audiences across the country.

PS - Not only does Slingshot INSTANT work without the need for an SDK or any special tech, you can serve your Origin amplified campaign either through our gorgeous portfolio of media partners who we work with 1:1 or on media you already buy through!


Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.

Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to deliver a stronger storytelling experience to their audience.

Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at


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