When it comes to the holiday season (which if we're being honest starts with Halloween and goes through to the January sales), it's never too early for CTV and DOOH advertisers to start thinking about how or where you might want to plan the use of new or last minute budgets.
But can you really imagine:
Going through the hassle of breaking out CTV budgets out across each holiday?
Investing in new CTV ad creatives that might only be needed for a week, perhaps two?
Having to go through the process of planning separate measurement & brand studies every time?
Most importantly:
What do you do if a product develops traction that you want to capitalize on in the moment, or if there's a sudden weather event that makes your services vital at a time when people are trying to enjoy the holidays?
What you do is you TELL THEM THAT YOU ARE THERE for them.
While this kind of responsive and agile seasonal storytelling has become the mainstay of desktop/mobile/social advertising, it has never been an option on the largest and most valuable screen in the home - Connected TV - AKA CTV - AKA the living room.
Until now.
Over the last 18 months, the creative team at Origin has been devoted to finding ways for the brands we work with to be able to request limitless ad creatives at short notice which they can start serving in as little as 1 day from request to delivery.
All without any additional cost, labor or drama.
The freedom this gives CTV advertisers and DOOH advertisers (for whom travel can be so unpredictable) is what separates legacy creative strategies from a new generation of creative treatment where the strides we're excited to be taking as the architects of Dynamic Creative Production (DCP) has gained such significant traction that we're already planning how to take it to the next level.
And the best bit about all of this is that to tee up your entire season - from building your unique creative template to planning the distribution strategy - can be done in under 30 days.
So what's there to wait for? Do you want to imagine having a creative strategy that can change with the weather without changing your blood pressure. Or do you want to live it?
Where to go from here I hear you ask...
Click here to download and share the simple one sheet you see above.
Want to learn more? Schedule some time to chat with one of our specialists today and we'll get back to you!
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.