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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
News | Thought Leadership | Product Highlights


The Road Ahead: How CTV Advertising is Revolutionizing Car Dealership Marketing
Car buying has evolved dramatically. In today’s landscape, car dealerships face a trifecta of challenges: unpredictable inventory,...
Jul 26, 20245 min read


Origin co-founders discuss the future of CTV, dynamic creative marketing and Origin's story on The Marketing Stir Podcast
'A life changing risk' - On This Week’s Episode, Co-Founders of Origin, Stephen Strong and Fred Godfrey join Vincent Pietrafesa of...
Jul 24, 20241 min read


How to go beyond delivery-oriented KPIs in CTV advertising
In the rapidly evolving landscape of Connected Television (CTV), it's critical to distinguish between delivery metrics and true success...
Jul 22, 20244 min read


The scalability of dynamic creative Overlays on CTV when powered by Aperture
Dynamic video overlays in Connected TV (CTV) advertising promise to revolutionize viewer engagement through new levels of customization...
Jul 11, 20243 min read


Creative Technology leader, Origin, celebrates five years enraging the status quo for Connected TV advertisers
From what started as a 'what if' idea that two colleagues had in 2019 during their daily lunchtime laps of Bryant Park NYC and which...
Jul 9, 20243 min read


Award-winning advertising executive Mitch Halfen joins Origin as Director, CTV Sales
An award-winning marketing and advertising executive, Mitch has spent his career delivering outsized results for the companies he's...
Jul 2, 20242 min read


Out of Home veteran Michele Spadanuta joins Origin to accelerate DOOH strategy
With a Bachelor's Degree in Mass Communications from SUNY Plattsburgh, Michele's passion for all things media can be traced even further...
Jul 1, 20242 min read
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