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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
News | Thought Leadership | Product Highlights


Apr 24, 20242 min read
CASE STUDY: Travel Alaska sees 260% lift in viewer attention through Native CTV ad campaign, powered by Origin Slingshot.
'Attention' remains a dominant topic among the most progressive and performance orientated media buyers and for this reason we are always...


Apr 4, 20243 min read
Nationwide Home Furnishings brand sitting comfortably with 140% lift in viewer attention for ads enhanced by Origin Slingshot.
As the adage goes - 'What's the point in advertising, if people aren't paying attention?' Ok, it's not really so much a adage as it is...

Apr 2, 20241 min read
Watch on demand: OTT.X Online Live panel, discussing how brands can maximize value on Connected TV (CTV)
It was our great pleasure to have Origin CEO, Fred Godfrey, share the virtual stage recently with none other than the talented and...
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