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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
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Jan 30, 20243 min read
REQUEST EARLY ACCESS: Political TV advertising market research study of over 7,000 U.S. households
Political TV advertising has begun, the statistics are pouring in - and by all intents and purposes it looks like Political TV and CTV ad...
Jan 29, 20242 min read
Watch On Demand: 2024 Panel discussion about ROAS on CTV.
In case you missed it, in this article is a complete recording of the live panel discussion the team at Origin had the pleasure of...
Jan 11, 20243 min read
Is Television moving in the right direction? A Gen Z perspective on the evolution of TV to CTV.
Article written by Cole Patterson, Sales Associate at Origin. Foreword by Fred Godfrey The youngest (but not newest) member of our team,...
Jan 9, 20242 min read
Organizational all-rounder Caitlin Gormley joins Origin as Director, Client Accounts
An ardent storyteller and communicator who knows that a company's success depends on its clients and projects being managed with perfect...
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