December - 2023

News | Thought Leadership | Product Highlights

'Not another f*****g CTV prediction! Origin employee shares a critical perspective of Origin's own 2024 CTV predictions.

Or, as Lee Harrison (Head of Sales Strategy for Origin) puts it himself..."or my accidental resignation." The following article was...

5 clear predictions for CTV advertisers in 2024

Every December, Origin's braintrust convenes with the goal of asking one single question - what are our predictions for CTV and CTV...

How attention impacts even the little details for marketers studying ROAS on Connected TV.

Article written by Lee Harrison - Head of Strategic Sales at Origin. Without attention, how are you going to achieve your goals? Spoiler...

Product maverick Andrew McMullin joins Origin as Full Stack Engineer.

A passionate Software Engineer whose love for continuous learning and interest in automation, optimization and machine learning is almost...

Lineup confirmed for January panel discussion - How to approach, define and measure ROAS on CTV.

If you weren't tempted enough already by the nature of the virtual panel discussion we'll be having on 18th January, then perhaps this...

CTV and the 'Butterfly Effect'. How small creative changes can create a ROAS tornado with consumers.

Article written by Lee Harrison, Head of Sales Strategy for Origin In the world of chaos theory, the 'butterfly effect' states that even...