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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
News | Thought Leadership | Product Highlights


Dec 21, 20234 min read
'Not another f*****g CTV prediction! Origin employee shares a critical perspective of Origin's own 2024 CTV predictions.
Or, as Lee Harrison (Head of Sales Strategy for Origin) puts it himself..."or my accidental resignation." The following article was...


Dec 20, 20234 min read
5 clear predictions for CTV advertisers in 2024
Every December, Origin's braintrust convenes with the goal of asking one single question - what are our predictions for CTV and CTV...


Dec 11, 20233 min read
How attention impacts even the little details for marketers studying ROAS on Connected TV.
Article written by Lee Harrison - Head of Strategic Sales at Origin. Without attention, how are you going to achieve your goals? Spoiler...


Dec 8, 20232 min read
Product maverick Andrew McMullin joins Origin as Full Stack Engineer.
A passionate Software Engineer whose love for continuous learning and interest in automation, optimization and machine learning is almost...


Dec 8, 20231 min read
Lineup confirmed for January panel discussion - How to approach, define and measure ROAS on CTV.
If you weren't tempted enough already by the nature of the virtual panel discussion we'll be having on 18th January, then perhaps this...


Dec 6, 20232 min read
CTV and the 'Butterfly Effect'. How small creative changes can create a ROAS tornado with consumers.
Article written by Lee Harrison, Head of Sales Strategy for Origin In the world of chaos theory, the 'butterfly effect' states that even...
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