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3 reasons why dynamic & agile messaging in CTV ads makes them harder for consumers to ignore.

3 reasons why dynamic & agile messaging in CTV ads makes them harder for consumers to ignore.

3 reasons why dynamic & agile messaging in CTV ads makes them harder for consumers to ignore.

A good creative tells a memorable story. A great creative addresses a brand's business needs. In other words, the ability for a CTV ad...

Nov 14, 20233 min read

The three key steps to addressing and solving attention on Connected TV (CTV)

The three key steps to addressing and solving attention on Connected TV (CTV)

The three key steps to addressing and solving attention on Connected TV (CTV)

The topic of attention in Connected TV advertising has evolved from being a fairly muted footnote for brands and marketers to one that...

Nov 9, 20235 min read

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