October - 2023

News | Thought Leadership | Product Highlights

Origin sponsors TVOT Connect live event discussing - Politics and Political CTV advertising.

The engines are already revving and discussions are taking place around the US as the country starts to lay the framework for the 2024...

Join us as we discuss how to approach, define & measure ROAS (Return on Ad Spend) on Connected TV.

We predict that one of the biggest topics that the CTV advertising industry will see in 2024 is that of establishing the right benchmarks...

Political CTV advertising for the 2024 election is already here. Here's an idea for anyone involved.

It may still be a year away, but we can confirm that the political groundswell is already stirring and efforts are well underway by...