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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
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A concise history of the birth and ascent of Smart (Connected) TV - everything you don't know.
It was during some recent research that we stumbled upon a rabbit-hole that led to us realize that the history of Smart TV (which we...
Sep 26, 20234 min read


Origin talks to the eMarketing Association about the evolution of CTV advertising
Article written by Kevin Lee - September 19th, 2023 To see article on the EMA site, click here. Connected TV (CTV) use is exploding. 87...
Sep 20, 20232 min read


Limitless CTV ad creatives that change on demand throughout the holiday season.
When it comes to the holiday season (which if we're being honest starts with Halloween and goes through to the January sales), it's never...
Sep 19, 20232 min read


Best practices to capture and hold consumer attention across screens.
We are excited to share an article by Amy Benicewicz from LBDIGITAL which arose following a discussion she had with Origin's COO and...
Sep 8, 20234 min read
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