A concise history of the birth and ascent of Smart (Connected) TV - everything you don't know.
It was during some recent research that we stumbled upon a rabbit-hole that led to us realize that the history of Smart TV (which we...
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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.
- Sep 20
- 2 min
Origin talks to the eMarketing Association about the evolution of CTV advertising
Article written by Kevin Lee - September 19th, 2023 To see article on the EMA site, click here. Connected TV (CTV) use is exploding. 87...
- Sep 19
- 2 min
Limitless CTV ad creatives that change on demand throughout the holiday season.
When it comes to the holiday season (which if we're being honest starts with Halloween and goes through to the January sales), it's never...
- Sep 8
- 4 min
Best practices to capture and hold consumer attention across screens.
We are excited to share an article by Amy Benicewicz from LBDIGITAL which arose following a discussion she had with Origin's COO and...
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