May - 2023

News | Thought Leadership | Product Highlights

Data from QR code CTV study commissioned by Origin published by eMarketer for Insider Intelligence

With QR codes developing more 'mature' traction as a performance mechanism in CTV advertising, downloads of our QR code CTV survey of...

Imagine if national brands had a local voice in their CTV ad campaigns

Considered by many today as being the only way to go, national brands have had to follow traditional creative processes when building the...

Are new CTV ad formats bringing in revenue? TVOT 2023 panel discussion - featuring Origin.

Taking place this year at the Governor's Residence at Fort Mason in San Francisco, the TV of Tomorrow Show hosted its legendary annual 2...

Everything a media seller needs to know, to win the attention and budget of a media buyer.

FIRST - A QUICK BACKGROUND OF THE DISCUSSION For many, Connected TV (FAST in particular) is becoming, or has already become, an essential...

Creative technology makes headlines at LUMA Digital Media Summit 2023

This year's Luma Partners Digital Media Summit, attended by Origin's outspoken CEO Fred Godfrey, demonstrated without fear or agenda the...

Is CTV advertising right for you? 5 questions that will help guide you...

Last month it was revealed at the NewFronts in MYC that 65% of marketers now have Connected TV advertising, aka CTV, aka TV, marked as a...

Origin / MAGNA Media Trials Native CTV Report - Download

As part of our ongoing commitment to elevate the effectiveness of our flagship CTV ad solution, Slingshot, Origin recently commissioned...

Next level Native CTV Advertising - Origin Slingshot INSTANT vs Slingshot INSTANTplus.

With the benefits of serving CTV ads in a Native CTV environment powered by Origin Slingshot proving its value across every industry...

Advertising all-rounder Lee Harrison joins Origin as Head of Strategic Sales

We are truly excited to announce that Origin has made a new hire to its quietly growing organization - his name is Lee Harrison and he...