April - 2023

News | Thought Leadership | Product Highlights

5 Top Requirements on every CTV marketer's advertising wishlist

Smart marketers like to keep a checklist of items that they can slowly cross off when they're in the planning cycle of a CTV advertising...

What is Dynamic Creative Production (DCP) for CTV, and what does it mean for marketers

We have truly entered a new era of advertising where creative technology is allowing us to do things on Connected TV that most of us...

Origin to speak at TVOT 2023 Show in San Francisco

We are delighted to announce that Origin CEO, Fred Godfrey, has been invited to speak at the well known and highly respected TV Of...

Origin featured in Claritas article discussing how marketers can include CTV into their media mix

We are delighted to share this article that our partners at Claritas, the leading data-driven marketing company, wrote recently entitled...

What Native CTV advertising looks like in a regular CTV ad break (simulation).

In this age of distraction, change is needed and we are proud to be playing a leading role in bringing this change to the market and at...

Origin to host Keynote Fireside chat with Camelot at OTT.X X-FRONTS summit in Los Angeles

We are thrilled to share the news that Origin's CEO, Fred Godfrey, will be hosting an intimate fireside discussion with Juliet Corsinita...

How to get viewers more engaged with your Insurance ads on CTV, instantly.

With media planning underway and many CTV advertising campaigns already in full swing, few industries face more fierce competition across...