Apr 273 min5 Top Requirements on every CTV marketer's advertising wishlistSmart marketers like to keep a checklist of items that they can slowly cross off when they're in the planning cycle of a CTV advertising...
Apr 203 minWhat is Dynamic Creative Production (DCP) for CTV, and what does it mean for marketersWe have truly entered a new era of advertising where creative technology is allowing us to do things on Connected TV that most of us...
Apr 142 minOrigin to speak at TVOT 2023 Show in San FranciscoWe are delighted to announce that Origin CEO, Fred Godfrey, has been invited to speak at the well known and highly respected TV Of...
Apr 122 minOrigin featured in Claritas article discussing how marketers can include CTV into their media mixWe are delighted to share this article that our partners at Claritas, the leading data-driven marketing company, wrote recently entitled...
Apr 102 minWhat Native CTV advertising looks like in a regular CTV ad break (simulation).In this age of distraction, change is needed and we are proud to be playing a leading role in bringing this change to the market and at...
Apr 102 minOrigin to host Keynote Fireside chat with Camelot at OTT.X X-FRONTS summit in Los Angeles We are thrilled to share the news that Origin's CEO, Fred Godfrey, will be hosting an intimate fireside discussion with Juliet Corsinita...
Apr 32 minHow to get viewers more engaged with your Insurance ads on CTV, instantly.With media planning underway and many CTV advertising campaigns already in full swing, few industries face more fierce competition across...