Few times of year are more important to a brand than one of America's national holidays and Memorial Day Weekend is no exception. But for...

With media planning underway and many CTV advertising campaigns already in full swing, few industry verticals face a harder uphill...

With media planning underway and many CTV advertising campaigns already in full swing, the desire by Americans to hit the road is...

SAN JUAN, PR — Fred Godfrey knows marketers want tangible results – he just thinks the advertising industry needs to do better at...

With planning underway and many campaigns already in full swing on CTV, the desire by Americans to take their breaks within the US is...

As you might already know, Origin Slingshot comes in 3 flavors - and the flavor you choose tends to be chosen by the type of brand you...

First-of-its-Kind Consumer Survey on QR Codes for CTV Commissioned by Origin, in Collaboration with Flowcode, and LoopMe Findings from...

Last week, Origin's CEO & co-founder Fred Godfrey and Tamara Alesi (CEO, MediaPlus Group) sat down with Dave Morgan (CEO, Simulmedia) to...

"It's easy for your purpose and key value props to get drowned out or swallowed up by somebody else." Ahead of the fireside that Origin's...