March - 2023

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

1 day ago
2 min

Get more attention and engagement for your Memorial Day CTV ad campaign

Few times of year are more important to a brand than one of America's national holidays and Memorial Day Weekend is no exception. But for your Memorial Day CTV ad creatives to drive the engagement and performance you need, your target CTV audience needs to be watching... The Challenge Until now, hoping that viewers are looking at the TV screen and paying attention to your Memorial Day CTV ad when it runs has required a delicate blend of creative flare, smart planning and cros

3 days ago
2 min

How to get viewers more engaged with your Pharma ads on CTV, instantly.

With media planning underway and many CTV advertising campaigns already in full swing, few industry verticals face a harder uphill struggle when it comes to earning the viewer's attention than pharma brands. For health and medical ads to drive the success you need, your target CTV audience needs to be watching... The Challenge Until now, hoping that viewers are looking at the TV screen and paying attention to your pharma ad when it runs has required a delicate blend of creati

3 days ago
2 min

How to get viewers more engaged with your Auto ads on CTV, instantly.

With media planning underway and many CTV advertising campaigns already in full swing, the desire by Americans to hit the road is relentless and auto brands are answering the call! But for car ads to drive the success you need, your target CTV audience needs to be watching... The Challenge Until now, hoping that viewers are looking at the TV screen and paying attention to your ad when it runs has required a delicate blend of creative flare, smart planning and crossed fingers.

Mar 23
3 min

Performance on CTV starts in 'the heart of the glass' - Origin Interview with Beet TV

SAN JUAN, PR — Fred Godfrey knows marketers want tangible results – he just thinks the advertising industry needs to do better at bringing them from the back-end to the front-end. Origin is a creative technology company used by marketers to bring interactive ads to connected TVs (CTV) and other devices. In this video interview with Beet.TV, Godfrey says the focus must shift to developing better ad creative. Interactive creative Godfrey spoke about the potential for CTV ads. “

Mar 22
2 min

How to get viewers more engaged with your CTV travel ad campaigns, instantly.

With planning underway and many campaigns already in full swing on CTV, the desire by Americans to take their breaks within the US is trending up and travel-based advertisers are answering the call! But for a travel campaign to be the storming success you need it to be is not plain sailing... The Challenge Until now, hoping that viewers are looking at the TV screen and paying attention to your ad when it runs has required a delicate blend of creative flare, smart planning and

Mar 20
2 min

WIN a free Origin Slingshot INSTANTplus CTV series!

As you might already know, Origin Slingshot comes in 3 flavors - and the flavor you choose tends to be chosen by the type of brand you are looking to elevate and the outcomes you're looking for. While our flagship tier (Slingshot PRIME) remains by far the most popular, our middle tier (Slingshot INSTANTplus) actually comes with a surprising number of benefits - and it is this tier that we are offering to one lucky winner out there! WHAT IS SLINGSHOT INSTANTplus Unlike Slingsh

Mar 9
4 min

DOWNLOAD: National QR code consumer survey of 6,982 CTV streaming households

First-of-its-Kind Consumer Survey on QR Codes for CTV Commissioned by Origin, in Collaboration with Flowcode, and LoopMe Findings from the largest known national consumer survey conducted on QR Codes and Connected TV (CTV) were released today, in a first of its kind collaboration between Origin, a creative technology company who builds zero-code TV advertising solutions, Flowcode whose technology deliver leading QR solutions, and LoopMe, a survey company that uses artificial

Mar 6
2 min

Origin and MediaPlus - fireside chat with Simulmedia on the role of independent advertisers in CTV

Last week, Origin's CEO & co-founder Fred Godfrey and Tamara Alesi (CEO, MediaPlus Group) sat down with Dave Morgan (CEO, Simulmedia) to discuss the role of independent advertising companies and why they matter. It's an interesting topic that is rarely discussed, because there is an understandable sensitivity around this, a treaty if you will, between independent advertising companies and the titans upon whom smaller outfits like us depend. However, as you'll see below, the t

Mar 4
2 min

Origin 2 min Interview - key thoughts on how independent advertisers co-exist with the titans of TV

"It's easy for your purpose and key value props to get drowned out or swallowed up by somebody else." Ahead of the fireside that Origin's CEO & co-founder Fred Godfrey and the illustrious Tamara Alesi (CEO, MediaPlus Group) had with Dave Morgan (CEO, Simulmedia) recently, Fred was asked to share a few initial thoughts on how he feels independent advertising organizations often regard their existence in a highly competitive, $30bn advertising industry. While in this interview

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