As agencies, brands and programmatic trading platforms continue to deepen their trust in Origin to help elevate their advertising campaigns in a broader capacity on CTV, the time has come for a new face to lead us into this new era of growth. So what's changed? Our core solutions? No. Our commitment to honest and occasionally brutal thought leadership? No. Our commitment to enraging the status quo? Absolutely not. The fact is that since 2019 our flagship solution, Slingshot,

Here's to everyone who scored a victory, to everyone who suffered a defeat and to everyone who simply managed to make it through this challenging yet remarkable year. The world of advertising is changing beneath our feet and owing to the significant challenges mounting economically, 2023 promises to be year when Connected TV advertising gets to prove itself as the premier advertising destination for agencies, brands and platforms who seek a balance between cost-efficiency and

While the advertising world continues to feel the impact of ongoing economic uncertainty, at Origin we continue to ramp up our commitment to letting our beloved friends and partners know that the solutions we have in market are ideal for those who are facing new pressures and need their investments to deliver a verifiable and attributable ROI. For this reason, we are proud to share that our CEO and co-founder, Fred, will be heading to San Juan in February to rub shoulders wit

As pressure mounts for agencies and brand marketing departments to do more with less, the need for fresh thinking is becoming apparent. When it comes to Connected TV advertising, the largest and most expensive screen inside the home is under the most pressure, which is understandable but perhaps not for the right reasons. Whether you're new to CTV advertising or a veteran, here are three simple tips that will help you 'do more with less' as you navigate looming budget cuts. A

Following 3 years of disruption and distance, CES 2023 is just around the corner. Attending this year is Origin's Head of Enterprise Partnerships, Molly Mcardle, and she is ready to roar. Whether you're considering CTV advertising for the first time, already dabbling in it but uncertain or are a seasoned CTV advertiser, there's no doubt that we'll have something to talk about: The true meaning of 'Dynamic Creative Optimization' (as defined by Origin's Ad Studio). Origin's nat