November - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Do You Care If People Aren't Watching Your Ads on CTV?

The question (and problem) of attention on Connected TV (CTV) by viewers in the living room is finally getting the attention it deserves....

An Outlook For CTV Advertisers Looking Ahead To 2023.

The last 12 months have seen a multitude of changes in the CTV advertising industry. We've experienced an uptick in the willingness to...

The Standards That Every CTV Advertiser Should Require For Measurement, Tracking & Attribution.

Accountability is everything, especially in Connected TV (CTV) advertising. The fact is though that smart measurement, tracking and...

Cost-Efficiency And Performance Will Be Two Key Components For CTV Advertising In 2023

When economic headwinds blow in the wrong direction, one of the first areas to feel the chill is advertising - with CTV/TV often being...

Increase The Purpose And ROI Of Your Creative Investments On TV.

Have you ever wondered what the half life of your ad creatives are and what that translates to when it comes to evaluating the 'true...

NEWS: Origin Partners With ReachTV To Meet Needs Of Flourishing DOOH Advertising Industry.

The deal marks Origin’s latest commitment to expanding its creative reach beyond the ‘living room’. With air travel returning to...