Digital advertising is a complicated place, even for industry veterans. Because of this, it is often easy for two parties to be having one conversation that potentially has two meanings - especially as Connected TV advertising continues to have a larger and more pronounced spotlight cast over it. To help us navigate it more easily (and ensure we're always on the same page when talking with colleagues, clients and vendors), we decided to put together this extremely simple guid

Blending unique creative capabilities with proprietary ad serving technology and direct media partnerships that span the US, the Origin Ad Studio is engaged by brands who believe that one ad cannot possibly fit all. What do we mean by that? Simple - tradition dictates that a brand can only have one (or two) ads for a CTV ad campaign. We disagree, because we believe that: Origin's unique creative technique coupled with a highly professional human touch allows brands to run vir

Origin's instant Native CTV Advertising solution, Slingshot, created a 90% lift in the attention consumers paid to a ready meal company's brand ad vs the same ad when it ran by itself on Connected TV. Time is precious and many of us do not have the time to cook. Because of this, competition is fierce and that makes it extremely difficult to get the viewer's attention when they're sitting back watching TV. What's particularly important to note about this case study is that the

Origin's instant Native CTV Advertising solution, Slingshot, created a 40% lift in the attention consumers paid to a food delivery brand's ad vs the same ad when it ran by itself on Connected TV. Food deliver is BIG business. But because of this, competition is fierce and that makes it extremely difficult to get the viewer's attention when they're sitting back watching TV. What's particularly important to note about this case study is that the 40% lift in awareness that the a

Origin's instant Native CTV Advertising solution, Slingshot, created a 62% lift in the attention consumers paid to a national pizza chain's ad vs the same ad when it ran by itself on Connected TV. Pizza is delicious, we all know that. But because of this, competition is fierce and that makes it extremely difficult to get the viewer's attention when they're sitting back watching TV. What's particularly important to note about this case study is that the 62% lift in awareness t

Advertising Week New York is almost upon us and diaries are filling up as more than 10,000 industry peers descend on the Big Apple to talk, present, announce and network. 'Celebrating the Confluence of Culture, Commerce and Creativity', AWNewYork is the destination for today's visionaries, creatives and thinkers. While the event itself will feature more than 800 speakers and 300 events, it is also an essential and priceless opportunity for everyone in the digital advertising

It was our pleasure to be invited by Pesach Lattin from adotat - 'the executive journal of the Digital CMO' to share our thoughts on how we approach CTV advertising today and how we see CTV shaping out over the coming months and years. Here are the questions we were asked: Who are you and what do you do? Origin is a creative technology company whose first-to-market CTV ad formats have reshaped the way advertisers engage and activate consumers in the living room. Fusing unique