October - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Streaming TV Acronyms Made Simple

Digital advertising is a complicated place, even for industry veterans. Because of this, it is often easy for two parties to be having...

What Makes The Origin Ad Studio So Different?

Blending unique creative capabilities with proprietary ad serving technology and direct media partnerships that span the US, the Origin...

Origin CTV Case Study - Slingshot Drives 90% Lift In Attention for Specialized Ready Meal Brand

Origin's instant Native CTV Advertising solution, Slingshot, created a 90% lift in the attention consumers paid to a ready meal company's...

CTV Case Study - Origin Slingshot Drives 40% Lift In Attention For Food Delivery Company

Origin's instant Native CTV Advertising solution, Slingshot, created a 40% lift in the attention consumers paid to a food delivery...

Origin CTV Case Study - Slingshot Drives 62% Lift In Attention for National Pizza Chain

Origin's instant Native CTV Advertising solution, Slingshot, created a 62% lift in the attention consumers paid to a national pizza...

Origin At Advertising Week New York, 2022

Advertising Week New York is almost upon us and diaries are filling up as more than 10,000 industry peers descend on the Big Apple to...

CTV Advertising Q&A With Origin CEO Fred Godfrey - Featured In Adotat.

It was our pleasure to be invited by Pesach Lattin from adotat - 'the executive journal of the Digital CMO' to share our thoughts on how...