August - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Defining Premium vs Non-Premium CTV Inventory for Advertisers

For an expression that dates back millennia to the old days of digital media advertising, it is becoming increasingly clear that the term...

Origin's 5 Rules Of Business Engagement

It takes a combination of tenacity, courage, caution and stubbornness for a company to stand out. So as an independent and boot-strapped...

Alcohol Native CTV Case Study - Origin Slingshot Drives 241% Lift In Attention For Spirit Brand

Origin's turnkey Native CTV Advertising solution, Slingshot, created a 241% lift in the attention consumers paid to a whiskey ad vs the...

Origin Sets New Success Benchmarks For CTV Advertisers

Success is being redefined for brands on Connected TV (CTV) and it could not come a moment too soon. With streaming topping cable TV...

Origin On Stage At AdMonsters Publisher Forum Montreal, 2022

It was our pleasure to join a panel of fellow industry leaders at last week's AdMonster's Publisher Forum in Montreal to discuss:...

Introducing 'Origin Slingshot Instant+'. Your Quick Start Guide

We live in an age of distraction where winning the attention of viewers in the living room is single greatest challenge advertisers face...

Instantly Turbo Charge Your Planned Labor Day CTV Ad Campaign.

To help celebrate Labor Day that is coming up on September 5th, we are pleased to confirm that our latest seasonal Native CTV series has...

15 Seconds: What It Takes To Win Viewers On CTV In The Living Room.

In our last article, we posed the tricky question of whether or not the secret to success on CTV (Connected TV) might lie within how...

Could The Secret To Success On Connected TV Be In How David Fought Goliath?

As we all know, CTV advertising has become the undisputed heavyweight champion for brands looking for eyeballs. But does this mean that...

A Complete Guide To QR Codes For CTV Advertisers.

With so many factors requiring careful consideration when planning a successful QR code activation on Connected TV, it wouldn't be...

Kayli Knowlton Promoted To Manager, Sales Operations At Origin

It is our distinct privilege to announce that Kayli Knowlton has been promoted to Manager, Sales Operations here at Origin. Over the past...

If You Want To Win, Accept The Reality That Your Message Isn't Being Heard.

Iconic rock legend Freddie Mercury summed up pretty much everything we stand for at Origin when he wrote 'Radio Ga Ga' in 1984. Man, he...