August - 2022

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Aug 30, 2022
3 min

Defining Premium vs Non-Premium CTV Inventory for Advertisers

For an expression that dates back millennia to the old days of digital media advertising, it is becoming increasingly clear that the term 'premium vs non-premium inventory' is on shaky and uncertain ground when used in the context of CTV advertising. Sadly, and I mean sadly, the adoption of this legacy term is causing too many buyers to think pretty much solely that the name of the streaming service is what defines premium vs non- premium CTV ad supply. For example, they will

Aug 25, 2022
2 min

Origin's 5 Rules Of Business Engagement

It takes a combination of tenacity, courage, caution and stubbornness for a company to stand out. So as an independent and boot-strapped business that has to fight every day for its share of a multi-billion dollar industry, we've naturally come to adopt and embrace certain 'rules of engagement'. These rules have not only helped us survive - but thrive. While to some it might appear self-aggrandizing or hubristic, we want to share these natural learnings in the hope that perha

Aug 23, 2022
2 min

Alcohol Native CTV Case Study - Origin Slingshot Drives 241% Lift In Attention For Spirit Brand

Origin's turnkey Native CTV Advertising solution, Slingshot, created a 241% lift in the attention consumers paid to a whiskey ad vs the same ad when it ran by itself on Connected TV. Alcohol is delicious to many, which makes it an extremely competitive market and equally difficult product to get the viewer's attention when they're sitting back watching TV. What's particularly important to note about this case study is that the 241% lift in awareness that the ad saw required t

Aug 22, 2022
3 min

Origin Sets New Success Benchmarks For CTV Advertisers

Success is being redefined for brands on Connected TV (CTV) and it could not come a moment too soon. With streaming topping cable TV viewing for the first time in history and the consequences of privacy and cookie deprecation starting to make a clear and visible impact on desktop, mobile and social digital advertising strategies, the money is following the eyeballs. However - the CTV advertising formats most of us use today have struggled to innovate beyond their value prop g

Aug 21, 2022
2 min

Origin On Stage At AdMonsters Publisher Forum Montreal, 2022

It was our pleasure to join a panel of fellow industry leaders at last week's AdMonster's Publisher Forum in Montreal to discuss: 'NavigatingThe Wild Wild West Of CTV'. On stage was: Katya Schkolnik - Head of Partnerships, Future Today. Mike Richter - VP, Global Revenue Operations CTV, Trusted Media Brands, Inc. Molly McArdle - Head of Enterprise Partnerships, Origin In this 45 minute session, the discussion centered around how 'CTV viewership continues to race forward, but t

Aug 18, 2022
3 min

Introducing 'Origin Slingshot Instant+'. Your Quick Start Guide

We live in an age of distraction where winning the attention of viewers in the living room is single greatest challenge advertisers face today. However, the technology underpinning CTV advertising has empowered us to reimagine how we can approach and overcome this problem. At Origin, we focus exclusively on Connected TV (CTV) and the solutions we have created accomplish two key objectives for advertisers whose needs have evolved beyond what traditional ad formats allow: Addre

Aug 15, 2022
2 min

Instantly Turbo Charge Your Planned Labor Day CTV Ad Campaign.

To help celebrate Labor Day that is coming up on September 5th, we are pleased to confirm that our latest seasonal Native CTV series has been produced and is ready for anyone who wants an instant, turnkey way to elevate the attention and impact of their scheduled CTV ad campaigns. As with every major national/federal holiday, CTV advertising ramps up and it gets harder to be seen and heard through the noise. Viewer's aren't paying attention and yet the competition for eyeball

Aug 9, 2022
2 min

15 Seconds: What It Takes To Win Viewers On CTV In The Living Room.

In our last article, we posed the tricky question of whether or not the secret to success on CTV (Connected TV) might lie within how David defeated Goliath. Today, I'm going to dive a little deeper into what inspired that article and explain how a 30 minute ride on an exercise bike had me stop in my tracks while I cogitated over something my instructor said - "This next push is 15 second long. You are 15 seconds strong." I'm no health nut, but I ride pretty fast and I take ha

Aug 9, 2022
3 min

Could The Secret To Success On Connected TV Be In How David Fought Goliath?

As we all know, CTV advertising has become the undisputed heavyweight champion for brands looking for eyeballs. But does this mean that if you want to succeed then you need to have the biggest war chest? Perhaps it does. Or perhaps it means we need to rethink how and where to pack the most effective punch. This is what we're going to talk about today. In the behemoth world of CTV marketing we've all been conditioned to believe that the more you spend, the more eyeballs you'l

Aug 3, 2022
3 min

A Complete Guide To QR Codes For CTV Advertisers.

With so many factors requiring careful consideration when planning a successful QR code activation on Connected TV, it wouldn't be unreasonable to suggest that more than 95% of QR code use today on CTV is fundamentally flawed in one way or another. An effective QR Code strategy in CTV advertising requires more than simply running an overlay on top of an ad. If you want audiences to engage with it, then it has to be done right. Thankfully, this does not mean it's difficult to

Aug 3, 2022
1 min

Kayli Knowlton Promoted To Manager, Sales Operations At Origin

It is our distinct privilege to announce that Kayli Knowlton has been promoted to Manager, Sales Operations here at Origin. Over the past year, Kayli has continually demonstrated that she's a natural born team player, talented multitasker and acutely professional individual. These qualities represent everything we stand for as a company that is fundamentally opposed to the status quo...and that makes us extremely lucky. Here's to her continued growth, success and unrelenting

Aug 1, 2022
3 min

If You Want To Win, Accept The Reality That Your Message Isn't Being Heard.

Iconic rock legend Freddie Mercury summed up pretty much everything we stand for at Origin when he wrote 'Radio Ga Ga' in 1984. Man, he was so ahead of the curve it's awesome. What do we mean? Well, it's pretty simple actually. In the world we live in today, TV advertising and CTV advertising is facing one of the most aggressive growth spurts in the history of digital advertising (if not in advertising entirely). But, as we all know, with growth spurts comes a little 'growing

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