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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
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How To Boost A Political CTV Ad Campaign In One Step
The evolution of CTV advertising has made finding the right ad spots deeply challenging for political CTV advertisers. Why? Because:...
Jul 27, 20222 min read


WATCH: CTV Advertising Q&A - July 2022
In case you missed it, here is the full recording of our most recent CTV Advertising Open Day Q&A discussion which was held on Thursday...
Jul 22, 20221 min read


Planning Your Back 2 School CTV Advertising Campaigns?
Few times of the year are more competitive than the B2S (Back To School) CTV advertising season - which is why you need to know how to...
Jul 18, 20222 min read


Origin's Dynamic Native CTV Format Featured In Variety VIP+ 'What To Expect Next In FAST'?
In the latest article by Gavin Bridge, Senior Media Analyst at Variety VIP+, he discusses the fact that while FAST (and Connected TV) in...
Jul 11, 20222 min read


WATCH: How To Engage (And Win) A Voter's Attention In Political CTV Advertising
With the political drumbeat quickly gaining pace and campaign ads already starting to drown each other out, we sat down with legendary...
Jul 8, 20222 min read


6 Things Every CTV Advertiser Should Consider When Planning A CTV Ad Campaign
As an industry, we have become so good at talking about problems that we've not had the time to solve all of them. Ok, so I can see how...
Jul 6, 20223 min read


Native CTV Advertising Case Study - Origin Drives 28% Lift In Attention For Sporting Goods Brand
It is with pleasure that we share the news of another Native CTV Advertising success story: Origin's turnkey Native CTV Advertising...
Jul 2, 20222 min read


Native CTV Advertising Case Study, Origin Drives 74% Lift In Attention For B2B Technology Brand
Origin's turnkey Native CTV Advertising solution, Slingshot, created an 74% lift in the attention a viewer paid to a B2B Technology brand...
Jul 1, 20222 min read
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