July - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

How To Boost A Political CTV Ad Campaign In One Step

The evolution of CTV advertising has made finding the right ad spots deeply challenging for political CTV advertisers. Why? Because:...

WATCH: CTV Advertising Q&A - July 2022

In case you missed it, here is the full recording of our most recent CTV Advertising Open Day Q&A discussion which was held on Thursday...

Planning Your Back 2 School CTV Advertising Campaigns?

Few times of the year are more competitive than the B2S (Back To School) CTV advertising season - which is why you need to know how to...

Origin's Dynamic Native CTV Format Featured In Variety VIP+ 'What To Expect Next In FAST'?

In the latest article by Gavin Bridge, Senior Media Analyst at Variety VIP+, he discusses the fact that while FAST (and Connected TV) in...

WATCH: How To Engage (And Win) A Voter's Attention In Political CTV Advertising

With the political drumbeat quickly gaining pace and campaign ads already starting to drown each other out, we sat down with legendary...

6 Things Every CTV Advertiser Should Consider When Planning A CTV Ad Campaign

As an industry, we have become so good at talking about problems that we've not had the time to solve all of them. Ok, so I can see how...

Native CTV Advertising Case Study - Origin Drives 28% Lift In Attention For Sporting Goods Brand

It is with pleasure that we share the news of another Native CTV Advertising success story: Origin's turnkey Native CTV Advertising...

Native CTV Advertising Case Study, Origin Drives 74% Lift In Attention For B2B Technology Brand

Origin's turnkey Native CTV Advertising solution, Slingshot, created an 74% lift in the attention a viewer paid to a B2B Technology brand...