July - 2022

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Jul 27, 2022
2 min

How To Boost A Political CTV Ad Campaign In One Step

The evolution of CTV advertising has made finding the right ad spots deeply challenging for political CTV advertisers. Why? Because: Audiences have evolved. The way they consume content on TV has evolved. Political TV advertising has not. Origin is a creative technology company whose pioneering native advertising solutions have reshaped the way brands, candidates and political causes engage and activate consumers on Connected TV. By coupling first to market native advertising

Jul 22, 2022
1 min

WATCH: CTV Advertising Q&A - July 2022

In case you missed it, here is the full recording of our most recent CTV Advertising Open Day Q&A discussion which was held on Thursday 21st July '22. It was a typically honest and candid discussion, during which we covered several facets of CTV advertising, including: Measurement - and the difference between delivery and success. The curse of 'Dead Air' and how to solve it. Impression quality - beyond simply phantom viewing. The importance of securing 'mainstream' impression

Jul 18, 2022
2 min

Planning Your Back 2 School CTV Advertising Campaigns?

Few times of the year are more competitive than the B2S (Back To School) CTV advertising season - which is why you need to know how to stand out. So to celebrate the start of a new school year and to help anyone who is worried that their CTV ad creative could be drowned out by competing Back 2 School CTV advertisers, we are excited to announce our latest and greatest Native CTV Instant Back 2 School series! ABOUT NATIVE CTV AND SLINGSHOT If you are new to Native CTV Advertisi

Jul 11, 2022
2 min

Origin's Dynamic Native CTV Format Featured In Variety VIP+ 'What To Expect Next In FAST'?

In the latest article by Gavin Bridge, Senior Media Analyst at Variety VIP+, he discusses the fact that while FAST (and Connected TV) in general has come a long way - it has by no means finished evolving. In this article, Bridge breaks out the growth of FAST into three key areas: Channels & content Advertising & data Viewership & integration To help illustrate the CTV advertising industry's growth in the second area (advertising and data), he said the following: 'Advertising

Jul 8, 2022
2 min

WATCH: How To Engage (And Win) A Voter's Attention In Political CTV Advertising

With the political drumbeat quickly gaining pace and campaign ads already starting to drown each other out, we sat down with legendary political advertising consultant Jason Mendeloff from Political Marketing & Media to discuss how he is leveraging Origin's pioneering Native CTV Advertising solution, Slingshot, to ensure his clients' ads are able to stand out from the noise and get the attention they need when they run on Connected TV. In this short video, we talk about: The

Jul 6, 2022
3 min

6 Things Every CTV Advertiser Should Consider When Planning A CTV Ad Campaign

As an industry, we have become so good at talking about problems that we've not had the time to solve all of them. Ok, so I can see how that might sound flippant but think about it - how many times have you heard someone on a panel say 'Yes, competitive separation is a problem that needs solving'. Seriously, I first heard of it being a problem in 2016 and the last time I heard of it being a problem was in 2022. The truth is that some of the problems CTV advertisers face today

Jul 2, 2022
2 min

Native CTV Advertising Case Study - Origin Drives 28% Lift In Attention For Sporting Goods Brand

It is with pleasure that we share the news of another Native CTV Advertising success story: Origin's turnkey Native CTV Advertising solution, Slingshot, created a 28% lift in the physical attention viewers paid to a sporting goods ad compared to when the ad ran on its own, a statistic that was measured and verified by our partners at TVision Insights. What makes this particular Native CTV case study notable is that the brand in question didn't need to do anything for this sig

Jul 1, 2022
2 min

Native CTV Advertising Case Study, Origin Drives 74% Lift In Attention For B2B Technology Brand

Origin's turnkey Native CTV Advertising solution, Slingshot, created an 74% lift in the attention a viewer paid to a B2B Technology brand ad vs the same ad running on its own on Connected TV - a statistic which was measured and validated by our partners at TVision Insights. Selling to people who are sold to every day is difficult, so the need for their ads to stand out from the crowd is more valuable than ever and it is for this reason that we are thrilled with the results we

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