June - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Auto Insurance CTV Advertising Case Study - Origin Slingshot Drives 83% Lift In Attention For Brand

Origin's turnkey Native CTV Advertising solution, Slingshot, created an 83% lift in the attention a viewer paid to an auto insurance ad...

Why Origin Chose DigitalOcean To Meet Their High Bandwidth Needs On CTV

CTV advertising may be 'young' to some, but it is already undergoing a major phase in its evolution, and its wake a wave of pioneering...

Common Myths About CTV Advertising.

The CTV Advertising industry is rife with myths, misinformation and urban legends that become too much of a focus for people who are...

4 Must-Knows About CTV Advertising

Every dollar a brand invests into marketing matters, even more so in times of economic uncertainty. It is a tricky balance to strike...

Watch The Recording Of Origin's First 'CTV Open Day Q&A'

In case you missed it, here is the complete recording of our inaugural 'CTV Open Day Q&A' that we hosted Friday 17th June. It was a...

VISIT FLORIDA Taps Origin For Groundbreaking Dynamic Native CTV Ad Campaign To Amplify Performance.

Independent brand studies reveal the company’s first use of dynamic creative optimization (DCO) drove a 73% increase in likelihood that...

A Definitive Visual Guide To CTV Advertising

As Connected TV (CTV) and CTV Advertising approaches a milestone in its adoption over traditional/linear TV, we want to share a simple,...

6 Reasons Why Native CTV Advertising Is More Effective Than Traditional CTV Advertising.

The evolving needs of advertisers has made it harder for agencies, brands and even trading desks to find the right CTV ad spots. Here are...

Political CTV Case Study - Slingshot Drives 368% Lift In Attention For Political Advertiser On CTV.

Origin's turnkey Native CTV solution, Slingshot, created a 368% lift in the attention a viewer paid to a political CTV ad vs the same ad...

Origin and Healthcare DSP DeepIntent Announce Native CTV Partnership For Advertisers.

By integrating Origin's zero-touch Native CTV ad format, Slingshot, into their programmatic CTV marketplace, DeepIntent will now be able...

Origin By-Line Discussing Creative Technology & QR Code Best Practices Featured In ANA

It was a pleasure to have a byline written by our CEO about QR codes and the future of creative technology featured by the Association of...

Origin Looks Forward To Seeing You At Cannes Lions 2022

Are you headed to Cannes Lions this year? Are you in advertising? Are you looking for ways to elevate your presence on Connected TV to...