Origin's turnkey Native CTV Advertising solution, Slingshot, created an 83% lift in the attention a viewer paid to an auto insurance ad...

CTV advertising may be 'young' to some, but it is already undergoing a major phase in its evolution, and its wake a wave of pioneering...

The CTV Advertising industry is rife with myths, misinformation and urban legends that become too much of a focus for people who are...

Every dollar a brand invests into marketing matters, even more so in times of economic uncertainty. It is a tricky balance to strike...

In case you missed it, here is the complete recording of our inaugural 'CTV Open Day Q&A' that we hosted Friday 17th June. It was a...

Independent brand studies reveal the company’s first use of dynamic creative optimization (DCO) drove a 73% increase in likelihood that...

As Connected TV (CTV) and CTV Advertising approaches a milestone in its adoption over traditional/linear TV, we want to share a simple,...

The evolving needs of advertisers has made it harder for agencies, brands and even trading desks to find the right CTV ad spots. Here are...

Origin's turnkey Native CTV solution, Slingshot, created a 368% lift in the attention a viewer paid to a political CTV ad vs the same ad...

By integrating Origin's zero-touch Native CTV ad format, Slingshot, into their programmatic CTV marketplace, DeepIntent will now be able...

It was a pleasure to have a byline written by our CEO about QR codes and the future of creative technology featured by the Association of...

Are you headed to Cannes Lions this year? Are you in advertising? Are you looking for ways to elevate your presence on Connected TV to...