May - 2022

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

May 23, 2022
2 min

Origin Invites You To A 'CTV Open Day' On June 17th

There are lots of questions out there that people at every end of the CTV advertising industry don't have answers to, but wish they did. And part of the reason for this is that some of the most important questions CTV advertisers have are the kinds of questions that people either can't answer - or possibly don't want to answer. That's about to change. To help address the urgent need for more openness and more transparency during this time of incredible growth in CTV advertisi

May 23, 2022
2 min

Does Native CTV Advertising Work? How Origin Can Help YOU.

Native advertising has proven over the years to be a highly effective form of marketing for brands across the advertising ecosystem. Because of this, when Origin launched the industry's first Native Advertising solution designed exclusively for Connected TV (Native CTV Advertising), its adoption was rapid and the results that our CTV advertising partners saw were profound. Here are 3 ways in which we have successfully proven that Native CTV advertising works for brands. As yo

May 19, 2022
3 min

What Industries Benefit The Most From Native Advertising On CTV?

The benefits of Native CTV Advertising have no boundaries when it comes to the industries it can help amplify in the living room. The verticals that Native CTV Advertising have an application for are numerous and have so far proven highly effective across auto, pharma, finance, retail, consumer electronics, travel and much more. Over the last few years it has become clear that certain industry verticals have a more urgent need for Native CTV advertising, because it solves pro

May 18, 2022
3 min

4 Must Knows When You Consider Native Advertising.

Native advertising has been a successful medium for advertisers across all screens for over decades and as the architects of Native Advertising on Connected TV (Native CTV for short), it's our duty to make sure that advertisers understand its value and potential not just on Connected TV, but as a whole. But before we dive into the 4 must know facts you want to think about before you consider native advertising, let's first be clear of its definition. THE BASICS OF NATIVE ADVE

May 13, 2022
3 min

Origin Sees Significant YoY Growth; Rolls Out New CTV Ad Products to Address New Brand Challenges.

Origin increased net revenue year-over-year by 162% for Q1 and triples its number of first-to-market product offerings. NEW YORK, NY – May 12, 2022 – Origin, the pioneering creative technology company reshaping how brands engage and activate consumers on the largest screen at home, today, in response to unprecedented demand for its solutions announced today new product offerings and unveiled significant company growth. Approaching its third year anniversary, Origin increased

May 12, 2022
1 min

Study Shows Native Ad Extensions Help Solve The Problem Of Attention For Brands On CTV - Watch.

The MAGNA Media Trials team, in partnership with Origin, tested whether pairing traditional TV ads with native 'ad extensions' could help solve the problem of attention and engagement for brands on CTV. Hear about the results in this 2 minute video featuring Prayushi Amin, Associate Director, Intelligence Solutions, MAGNA, and Fred Godfrey, CEO and Co-Founder, Origin. To download the full report - click here. To speak to an Origin team member about how could leverage one of o

May 4, 2022
5 min

BidSwitch/Origin - CTV Supply Side Q&A with Origin Co-Founder & CBO, Stephen Strong

As technology solutions continue to accumulate and collaborate in efforts to create stronger and more effective advertising experiences for viewers, Origin's Chief Business Officer, Stephen Strong, was delighted to have a candid Q&A with the pioneering programmatic solution, BidSwitch. Here is what they discussed. First up, please summarize your company’s role in the programmatic industry. Origin is a pioneering creative technology company whose first to market native adverti

May 4, 2022
3 min

Origin Featured In AdExchanger: New Creative Formats Aim For Performance Budgets

by Anthony Vargas//Wednesday, May 4th, 2022 Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, tried-and-true technologies like retargeted display ads and QR codes are making audio and video formats more actionable. The secret ingredient here is the personal mobile device, which allows a person to scan a QR code while watching TV

May 2, 2022
4 min

Origin Featured in AdExchanger Interview with Trusted Media Brands

by Allison Schiff//Monday, May 2nd, 2022 Publishers are finally pivoting to video, but this time, they’re doing it on their own terms. For Trusted Media Brands (TMB), the publisher of Reader’s Digest, the acquisition of viral video publisher Jukin Media last August has been both a revenue driver and a stepping stone to connected TV. (Fun fact: Reader’s Digest celebrates its 100th birthday this year.) “Jukin didn’t have a strong dotcom strategy – we barely focused on our dot c

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