May - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Origin Invites You To A 'CTV Open Day' On June 17th

There are lots of questions out there that people at every end of the CTV advertising industry don't have answers to, but wish they did....

Does Native CTV Advertising Work? How Origin Can Help YOU.

Native advertising has proven over the years to be a highly effective form of marketing for brands across the advertising ecosystem....

What Industries Benefit The Most From Native Advertising On CTV?

The benefits of Native CTV Advertising have no boundaries when it comes to the industries it can help amplify in the living room. The...

4 Must Knows When You Consider Native Advertising.

Native advertising has been a successful medium for advertisers across all screens for over decades and as the architects of Native...

Origin Sees Significant YoY Growth; Rolls Out New CTV Ad Products to Address New Brand Challenges.

Origin increased net revenue year-over-year by 162% for Q1 and triples its number of first-to-market product offerings. NEW YORK, NY –...

Study Shows Native Ad Extensions Help Solve The Problem Of Attention For Brands On CTV - Watch.

The MAGNA Media Trials team, in partnership with Origin, tested whether pairing traditional TV ads with native 'ad extensions' could help...

BidSwitch/Origin - CTV Supply Side Q&A with Origin Co-Founder & CBO, Stephen Strong

As technology solutions continue to accumulate and collaborate in efforts to create stronger and more effective advertising experiences...

Origin Featured In AdExchanger: New Creative Formats Aim For Performance Budgets

by Anthony Vargas//Wednesday, May 4th, 2022 Without an easy interface for clicking through to purchase, audio and video ads have, until...

Origin Featured in AdExchanger Interview with Trusted Media Brands

by Allison Schiff//Monday, May 2nd, 2022 Publishers are finally pivoting to video, but this time, they’re doing it on their own terms....