Are QR Codes The Solution To Privacy-Safe Ad Measurement On CTV? Find Out Here.
Compared to phone numbers and URLs, QR codes have significantly more potential as a CTA for TV advertisers while at the same time creating a truly robust. Let's find out why. With the rise in adoption of QR codes by restaurants to avoid the unwanted spread of germs between customers, it is estimated that about 83.4 million smartphones users in the US will scan a QR code in 2022, marking a 10% rise from last year. This mainstream acceptance by consumers has given them a new an