April - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Are QR Codes The Solution To Privacy-Safe Ad Measurement On CTV? Find Out Here.

Compared to phone numbers and URLs, QR codes have significantly more potential as a CTA for TV advertisers while at the same time...

CTV Measurement - The Definitive Guide To What 'Success' Should Mean, But doesn't today.

Let's be real - high completion rates and intended household reach etc are NOT A SIGN OF A 'SUCCESSFUL' CTV AD CAMPAIGN. So why do we...

Personalized CTV Ads Through Personalized CTV Native Content.

CTV advertising is expensive, which means that results matter. While there are numerous different ways you can improve the financial...

Political CTV Advertising - Everything You Need To Know Made Simple.

2020 showed us the raw power of political CTV advertising and as we sit here now staring down the road at 2022, the $8BN question is -...

How To Create The Perfect CTV Ad

The perfect CTV ad is about two things: 1) brands doing everything they wish they could do on the largest screen in the home and 2)...

What Is Native CTV?

Native CTV is defined as the strategic use of branded or unbranded short form (typically 15 second) native content on Connected TV (CTV)...

4 Reasons To Invest In Native Advertising

If you have ever asked yourself why native advertising is used, all you need to do is look at the success it has driven for advertisers...

Origin's Native CTV Ad Formats Set To Amplify Political Campaign Ads On CTV In 2022.

It should come as no surprise to hear that all signs are pointing to the 2022 midterms being one of the fiercest political seasons in US...

The Definition Of Creative Technology On Connected TV (CTV).

At Origin, we push the boundaries of what's possible for advertisers because the way ads run on TV today simply is not effective enough....