Compared to phone numbers and URLs, QR codes have significantly more potential as a CTA for TV advertisers while at the same time...

Let's be real - high completion rates and intended household reach etc are NOT A SIGN OF A 'SUCCESSFUL' CTV AD CAMPAIGN. So why do we...

CTV advertising is expensive, which means that results matter. While there are numerous different ways you can improve the financial...

2020 showed us the raw power of political CTV advertising and as we sit here now staring down the road at 2022, the $8BN question is -...

The perfect CTV ad is about two things: 1) brands doing everything they wish they could do on the largest screen in the home and 2)...

Native CTV is defined as the strategic use of branded or unbranded short form (typically 15 second) native content on Connected TV (CTV)...

If you have ever asked yourself why native advertising is used, all you need to do is look at the success it has driven for advertisers...

It should come as no surprise to hear that all signs are pointing to the 2022 midterms being one of the fiercest political seasons in US...

At Origin, we push the boundaries of what's possible for advertisers because the way ads run on TV today simply is not effective enough....