April - 2022

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Apr 27, 2022
2 min

Are QR Codes The Solution To Privacy-Safe Ad Measurement On CTV? Find Out Here.

Compared to phone numbers and URLs, QR codes have significantly more potential as a CTA for TV advertisers while at the same time creating a truly robust. Let's find out why. With the rise in adoption of QR codes by restaurants to avoid the unwanted spread of germs between customers, it is estimated that about 83.4 million smartphones users in the US will scan a QR code in 2022, marking a 10% rise from last year. This mainstream acceptance by consumers has given them a new an

Apr 18, 2022
2 min

CTV Measurement - The Definitive Guide To What 'Success' Should Mean, But doesn't today.

Let's be real - high completion rates and intended household reach etc are NOT A SIGN OF A 'SUCCESSFUL' CTV AD CAMPAIGN. So why do we tell agencies and brands that they are? We say it because in many regards it is reasonable and true. It's a form of CTV measurement that's an understandable narrative and an easy way to prove that a CTV ad campaign 'ran successfully'. But here's the thing - There is a difference between an ad campaign 'running successfully' and an ad campaign '

Apr 18, 2022
2 min

Personalized CTV Ads Through Personalized CTV Native Content.

CTV advertising is expensive, which means that results matter. While there are numerous different ways you can improve the financial efficiency of your CTV advertising campaign, one significant element has been missing that is the key to turning a regular CTV ad campaign into a successful CTV ad campaign that gets you the results you're looking for - personalized CTV ads. The idea of personalized CTV ads isn't a new one, but what's new is the meaning by which personalized vid

Apr 14, 2022
4 min

Political CTV Advertising - Everything You Need To Know Made Simple.

2020 showed us the raw power of political CTV advertising and as we sit here now staring down the road at 2022, the $8BN question is - did everyone notice? With plans being put into place as we speak, the growth in spending commitments for political CTV ad campaigns is already beginning to show. But more importantly (and excitingly) than this, the strategies that are being deployed by some of the candidates and political agencies we are talking to are unbelievably progressive

Apr 13, 2022
3 min

How To Create The Perfect CTV Ad

The perfect CTV ad is about two things: 1) brands doing everything they wish they could do on the largest screen in the home and 2) having a creative that addresses the challenges of living room advertising. But before you read on, the first thing we need to do is understands the limitations of traditional creative best practices. Forgotten? Ok, good. The rise of Connected TV has brought with it opportunities for advertisers to carry the power and potential of digital adverti

Apr 12, 2022
3 min

What Is Native CTV?

Native CTV is defined as the strategic use of branded or unbranded short form (typically 15 second) native content on Connected TV (CTV) in a way that follows the natural and organic flow of the streaming environment in which it is being viewed. Whereas native advertising on smaller screens such as mobile phones, tablets, laptops and desktop computers adopt native strategies that require it to blend in with its surrounding environment, in the case of Native CTV the native con

Apr 11, 2022
3 min

4 Reasons To Invest In Native Advertising

If you have ever asked yourself why native advertising is used, all you need to do is look at the success it has driven for advertisers across all the many digital ad formats we have today. A BRIEF HISTORY OF NATIVE ADVERTISING With its roots dating back to the early 1900's (when Ford thought to run ads next to news about automobile races), native advertising has been a part of life for consumers since way before TV - especially Connected TV! What they basically realized was

Apr 5, 2022
3 min

Origin's Native CTV Ad Formats Set To Amplify Political Campaign Ads On CTV In 2022.

It should come as no surprise to hear that all signs are pointing to the 2022 midterms being one of the fiercest political seasons in US history. With ferocity comes adversity and with adversity comes an even more aggressive investment in campaign advertising. Coupled with this, traditional linear TV has reached a tipping point of being replaced by a new era of living room entertainment - Connected TV (CTV). This is good news for political candidates. Even before we consider

Apr 4, 2022
2 min

The Definition Of Creative Technology On Connected TV (CTV).

At Origin, we push the boundaries of what's possible for advertisers because the way ads run on TV today simply is not effective enough. Brands who want to make sure their audience is physically paying attention to their ad when it runs in a way that inspires them to engage seek our assistance, because they are ready to adopt a completely unique approach to CTV advertising that proactively helps them address new challenges that didn't exist before. These challenges are numero

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