5 Mistake Advertisers Are Making With QR Codes On CTV And 5 Reasons Why They Want To Get It Right.
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QR Codes have unimaginable potential for CTV advertisers when it comes to engaging, activating and converting consumers on Connected TV. Unfortunately however, because of the physical way they are being deployed they are almost certainly not giving brands the results they're looking for. Here's the kicker though: all of the mistakes being made are easily solvable. Before we dive into how they could be used more effectively, let's begin with 5 reasons why QR codes are so impor

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