March - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

5 Mistake Advertisers Are Making With QR Codes On CTV And 5 Reasons Why They Want To Get It Right.

QR Codes have unimaginable potential for CTV advertisers when it comes to engaging, activating and converting consumers on Connected TV....

What It Means To Run An Advertising Company With ADD (And Other Topics) - Presented by 43Twenty.

A few weeks back, our CEO, Fred Godfrey, was a guest on Kirby Grines' (43Twenty) weekly live stream, joined also by Tom Shaeffer (Float...

Origin. The Original Architects of Native CTV Advertising.

As the original architects of Native CTV Advertising, our first to market Native Ad Formats are the dominant and most widely embraced...

Origin/General Motors: Q&A with GM's David Spencer Who Shares His Thoughts On Innovation In CTV.

Innovation is the lifeblood of progress for CTV advertisers and Origin's first to market Native CTV ad formats are no exception. So when...

In The News: Study By Magna (IPG) & Origin shows how brands can benefit from Native CTV Ad Format.

Study finds surrounding ads with short-form native content leads to higher attention and more cognitive processing of brand ads MAGNA...

How Brands Are Finally (and Truly) Rethinking Their Approach To CTV - Interview With StreetFight.

By Stephanie Miles, Senior Editor at StreetFight Magazine. Despite all the changes to digital media and local commerce that occurred...

Origin/Variety - Miss our CTV fireside discussion? Watch it right here.

In case you missed our virtual fireside discussion this week, here is a complete recording of the chat that Origin CEO Fred Godfrey had...

Video: Origin moderates OTT.X Panel - 'How do SVOD/AVOD Channels Compete Against Giants For Eyeballs

In February, OTT.X hosted their 2022 Online Live event and we had the tremendous privilege of moderating its first panel discussion,...