March - 2022

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Mar 28, 2022
4 min

5 Mistake Advertisers Are Making With QR Codes On CTV And 5 Reasons Why They Want To Get It Right.

QR Codes have unimaginable potential for CTV advertisers when it comes to engaging, activating and converting consumers on Connected TV. Unfortunately however, because of the physical way they are being deployed they are almost certainly not giving brands the results they're looking for. Here's the kicker though: all of the mistakes being made are easily solvable. Before we dive into how they could be used more effectively, let's begin with 5 reasons why QR codes are so impor

Mar 25, 2022
1 min

What It Means To Run An Advertising Company With ADD (And Other Topics) - Presented by 43Twenty.

A few weeks back, our CEO, Fred Godfrey, was a guest on Kirby Grines' (43Twenty) weekly live stream, joined also by Tom Shaeffer (Float Left). It was an extremely informal conversation which meant we could cover a number of topics, such as: Life as a business owner. The ups and downs associated with being self-employed. The impact of having Attention Deficit Disorder (ADD) in a creative environment. Mental health. While there were a few fairly 'intense' moments (mental health

Mar 16, 2022
2 min

Origin. The Original Architects of Native CTV Advertising.

As the original architects of Native CTV Advertising, our first to market Native Ad Formats are the dominant and most widely embraced native ctv ad formats used by the advertising industry today. Because of this, three vital responsibilities that fall upon us at Origin, each of which we take extremely seriously: UNITY: As other solutions start entering the marketplace, it remains our duty and obligation to make sure that any new Native CTV solutions and ad formats understand

Mar 15, 2022
3 min

Origin/General Motors: Q&A with GM's David Spencer Who Shares His Thoughts On Innovation In CTV.

Innovation is the lifeblood of progress for CTV advertisers and Origin's first to market Native CTV ad formats are no exception. So when GM's Manager of Emerging Media and Partnerships, David Spencer, gave us the opportunity to listen directly to a brand about how they view innovation and its role in the future of TV advertising, we leapt. Here is what we asked Spencer in this CTV innovation Q&A: ORIGIN: When innovation is handed the spotlight in advertising, what problems do

Mar 10, 2022
3 min

In The News: Study By Magna (IPG) & Origin shows how brands can benefit from Native CTV Ad Format.

Study finds surrounding ads with short-form native content leads to higher attention and more cognitive processing of brand ads MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with media and technology company Origin, titled “Reinventing TV Ads.” MAGNA and Origin set out to try to understand if consumers are really processing the information they are given when served an ad, if they are engaged in the expe

Mar 9, 2022
3 min

How Brands Are Finally (and Truly) Rethinking Their Approach To CTV - Interview With StreetFight.

By Stephanie Miles, Senior Editor at StreetFight Magazine. Despite all the changes to digital media and local commerce that occurred during the pandemic, the way brands advertise on connected TV has remained eerily the same. The stagnation can be blamed on any number of challenges. Fragmentation in the landscape of sellers. Advertisers buying with inconsistent visibility. The list goes on. Spending isn’t the issue. Research from eMarketer shows that advertisers spent $10.3 bi

Mar 4, 2022
2 min

Origin/Variety - Miss our CTV fireside discussion? Watch it right here.

In case you missed our virtual fireside discussion this week, here is a complete recording of the chat that Origin CEO Fred Godfrey had with Variety's Senior Analyst, Gavin Bridge. While each of them have a reputation for bringing a light heartedness to the table, Fred and Gavin are also equally well known for surfacing the truth's that most of the CTV advertising industry would prefer not to talk about. In their latest fireside, a number of topics came up, including: Are bra

Mar 2, 2022
1 min

Video: Origin moderates OTT.X Panel - 'How do SVOD/AVOD Channels Compete Against Giants For Eyeballs

In February, OTT.X hosted their 2022 Online Live event and we had the tremendous privilege of moderating its first panel discussion, titled 'How Do SVOD and AVOD Channels Compete For Eyeballs with The Pluses and Maxes?'. On the panel was: Gary Delfiner, CEO, Watchfreeflix Berkin Ecevit, Sales and Business Development Director, SPI International Philippe Guelton, President, Crackle Plus Quincy Newell, CEO, TwentyOne14 It was a lively discussion that dove deep into what it mean

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