January - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Origin / OTT.X Wednesday Webinar - Leveraging creativity to reduce churn & improve revenue on CTV.

In the world of ad supported Connected TV, viewer churn is a growing problem for media owners and not one that can be easily addressed....

Origin in AW360 - M&A Fever: What the Rise of Mergers and Acquisitions in CTV Means for the industry

Article written by Origin Co-Founder Stephen Strong and featured in Advertising Week, Let’s get one thing clear: Connected television...

Origin / Magna Global - Fireside Recap

In case you missed it, here is a recording of our recent CTV fireside with Kara Mannatt from MAGNA Global. NOTE: the first few minutes...

Origin talks with AdExchanger about fighting CTV's frequency problem & the dinosaurs of Madison Ave

Interview with Allison Schiff, Managing Editor of AdExchanger What’s the point in running an ad on TV if no one’s watching? That’s the...

Dynamic Creative Optimization (DCO) For CTV.

When you think about the technology that underpins Connected TV (CTV) and a viewer's ability to stream what they want, when they want on...

Webinar: Creative Solutions To Minimize Churn and Maximize Attention in CTV

In a world where having a 100% fill rate remains a myth to many but where streaming costs are also high, tune into this upcoming OTT.X...

CTV specialist Stephen Strong's comments on Nielsen's audience insights tools featured in MediaPost

Nielsen Says New Tool Predicts Who's Watching CTV Programs Within Households, In Real Time Article by Karlene Lukowitz As the CTV...

CTV Advertising Expert and Origin Co-Founder Stephen Strong shares thoughts with The Drum on Nielsen

With 2022 showing the kind of potential needed for it to be the tipping point for CTV that advertisers need, it is vital for new...

Martech Series publishes byline by guest author Fred Godfrey - the problem of ATTENTION on CTV.

There are few topics as close to our heart at Origin than that of 'attention' on CTV. Thought of by our team as the 900lb gorilla in the...

Origin CEO, Fred Godfrey, has predictions for what could be announced at CES published by Cynopsis.

While CES may indeed be shaping up to look a little different to what was planned (and hoped), that does not change the fact that new...