November - 2021

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Nov 29, 2021
2 min

Origin engaged by Macy's to elevate their 2021 'Believe' Holiday Anthem CTV Campaign.

In 2020 Origin was engaged by Macy’s to manage the CTV portion of their Holiday Anthem. Origin’s unique CTV assets aligned with Macy’s video creative and successfully elevated the impact of the campaign. This year, Origin was delighted for the return of the holidays and the opportunity to work with Macy’s again. During the month of November, Origin elevated CTV attention and impact of Macy’s brand new holiday anthem: a stunning 90 second stop-motion film featuring Macy's "Tip

Nov 28, 2021
2 min

Origin attends The Beet Retreat, 2021.

Origin was delighted to be invited to the Beet Retreat this year. It was a veritable "who's who" of the CTV advertising world and included an array of industry leaders - many of whom are as passionate about progress as we are. If Connected TV advertising is to reach its true potential, then candid and honest discussion is essential. And there was plenty of that for 2 full days in Santa Monica, CA. On top of that, we also had: Original thinking. The audacity to disagree with o

Nov 24, 2021
1 min

Origin is attending CES 2022 - Let's Meet!

Over the last two and a half years, Origin has successfully managed to navigate its growth from nothing to the leading provider of Native CTV solutions for some of the greatest agencies & brands in our beloved industry. Almost exclusively without ever having met a single person face-to-face. Well, those days are starting to fall behind us and where better to make our formal physical debut than one of the most famous (or should i say 'infamous') events that until recently we'v

Nov 19, 2021
5 min

Connected TV Looks to Clean the Slate … and Reclaim Valuable Wasted Real Estate

Article by David Bloom, Forbes. Earlier this week, Origin CEO and Co-Founder, Fred Godfrey, had a broad, open and honest discussion with Senior Forbes Contributor David Bloom about the 'State of the CTV Union'. This is what he wrote: The ‘We’ll be right back’ slate is stark evidence that a streaming service or one of its distribution partners couldn’t sell a targeted ad for that particular moment. It’s a sign of failure, of wasted opportunity. If you watch a live, linear show

Nov 11, 2021
1 min

Measurement in Connected TV (CTV) advertising is evolving and brands are winning.

We were thrilled to see one of our measurement partners, LoopMe, share how Origin uses their leading solutions not just to maximize campaign transparency, but to actively elevate the impact of our client campaigns: "To date, early adopters have chiefly been agencies looking to maximize transparency and client satisfaction. Indeed, Origin Media has already found that the ability to trace ad effectiveness during live campaigns is delivering rich returns, not only quickly demons

Nov 10, 2021
2 min

The true meaning of creative agility in Connected TV (CTV) advertising.

The need for innovation in CTV advertising is evolving rapidly from being something agencies and brands talk about to being something they urgently need. Coupled with this opportunity to reshape CTV advertising entirely is the duty of the people who provide solutions to make sure they stay one step ahead of what their clients are asking for - and proving that it works. With the realization dawning that having one ad creative might not necessarily be enough to create a meaning

Nov 10, 2021
3 min

PRESS RELEASE: Announcing Origin SLATE - the industry's answer to viewer churn and brand engagement

Origin Launches Industry-First Native CTV Content Solution, Origin Slate, to Solve Growing Problem of Viewer Churn and Higher Streaming Costs The solution is a bold approach to the overlooked issues that plague channel owners NEW YORK, NY – November 9, 2021 – Origin, the pioneering media and technology company reshaping how brands engage and activate consumers on the largest screen at home, today launched its newest native solution for Connected TV (CTV), “Origin Slate”. Foll

Nov 8, 2021
2 min

The distinct benefits that Branded & Unbranded native content provides for advertisers in CTV.

In an age where even earning the viewer's attention on TV is already challenging, keeping it is the last thing we should ever take for granted. Especially if you want your campaign to serve a higher purpose than simply ticking a few basic boxes. Early on in Origin's development, we had a theory that some brands might benefit from having someone they could 'throw under the bus' when it came to delivering/priming their audience with a particular message directly ahead of their

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