November - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Origin engaged by Macy's to elevate their 2021 'Believe' Holiday Anthem CTV Campaign.

In 2020 Origin was engaged by Macy’s to manage the CTV portion of their Holiday Anthem. Origin’s unique CTV assets aligned with Macy’s...

Origin attends The Beet Retreat, 2021.

Origin was delighted to be invited to the Beet Retreat this year. It was a veritable "who's who" of the CTV advertising world and...

Origin is attending CES 2022 - Let's Meet!

Over the last two and a half years, Origin has successfully managed to navigate its growth from nothing to the leading provider of Native...

Connected TV Looks to Clean the Slate … and Reclaim Valuable Wasted Real Estate

Article by David Bloom, Forbes. Earlier this week, Origin CEO and Co-Founder, Fred Godfrey, had a broad, open and honest discussion with...

Measurement in Connected TV (CTV) advertising is evolving and brands are winning.

We were thrilled to see one of our measurement partners, LoopMe, share how Origin uses their leading solutions not just to maximize...

The true meaning of creative agility in Connected TV (CTV) advertising.

The need for innovation in CTV advertising is evolving rapidly from being something agencies and brands talk about to being something...

PRESS RELEASE: Announcing Origin SLATE - the industry's answer to viewer churn and brand engagement

Origin Launches Industry-First Native CTV Content Solution, Origin Slate, to Solve Growing Problem of Viewer Churn and Higher Streaming...

The distinct benefits that Branded & Unbranded native content provides for advertisers in CTV.

In an age where even earning the viewer's attention on TV is already challenging, keeping it is the last thing we should ever take for...