Oct 27, 20212 minPersonalized CTV ads are about more than data and targeting. While it's true that the intelligent and appropriate use of 1st and 3rd party data helps put the right ads in the right home, is it...
Oct 17, 20214 minOrigin launches $1MM Annual CTV Ad Fund 'Origin Impact'. Names Susan G Komen as first recipient.This new program aims to help non-profit organizations amplify the effectiveness and outcome of their Connected TV Investments. NEW YORK,...
Oct 5, 20214 min8 simple reasons why 2022 should see 'the perfect storm' for CTV advertising.Over the last few years, numerous improvements and innovations have been taking place in the world of Connected TV advertising. Some of...