October - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Personalized CTV ads are about more than data and targeting.

While it's true that the intelligent and appropriate use of 1st and 3rd party data helps put the right ads in the right home, is it...

Origin launches $1MM Annual CTV Ad Fund 'Origin Impact'. Names Susan G Komen as first recipient.

This new program aims to help non-profit organizations amplify the effectiveness and outcome of their Connected TV Investments. NEW YORK,...

8 simple reasons why 2022 should see 'the perfect storm' for CTV advertising.

Over the last few years, numerous improvements and innovations have been taking place in the world of Connected TV advertising. Some of...