Personalized CTV ads are about more than data and targeting.
While it's true that the intelligent and appropriate use of 1st and 3rd party data helps put the right ads in the right home, is it enough to mean that sending an auto ad to an auto intender means that the ad is 'personal'? No. Why is that? Because there is a dramatic difference between your ad being 'relevant' and your ad being 'personal'. For a brand's CTV ad creative to be personal, the creative itself needs to speak to them in a way that represents who they are. For examp