While it's true that the intelligent and appropriate use of 1st and 3rd party data helps put the right ads in the right home, is it enough to mean that sending an auto ad to an auto intender means that the ad is 'personal'? No. Why is that? Because there is a dramatic difference between your ad being 'relevant' and your ad being 'personal'. For a brand's CTV ad creative to be personal, the creative itself needs to speak to them in a way that represents who they are. For examp

This new program aims to help non-profit organizations amplify the effectiveness and outcome of their Connected TV Investments. NEW YORK, NY – October 15, 2021 – Origin, a pioneering media and technology company reshaping how brands engage and activate consumers on the largest screen at home, today announced the launch of “Origin Impact” a new $250,000 quarterly initiative designed to help nonprofits elevate the impact and outcome of their CTV investments. The company has cho

Over the last few years, numerous improvements and innovations have been taking place in the world of Connected TV advertising. Some of them have been about data while others have been about measurement. Some folks have been getting creative and others have focused on the ad tech that underpins the whole show. But here's the kicker - while all of that has been happening, the things we cannot control or invent have also very quietly (and occasionally loudly) been falling into