September - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Some of the ways you can use Origin's Native CTV ad formats to elevate the purpose of your campaign.

The technology that underpins Connected TV (CTV) has given advertisers the opportunity to challenge the traditional ad format in ways...

Why Stop At Awareness? Origin Drives Measurable Attribution For Brands Where Performance Matters.

ORIGIN has established a strong reputation for accomplishing three things for brands on Connected TV: Bringing a viewer's attention back...

PRESS RELEASE: Amid Rapid Growth, Origin Expands Team; Launches New Enterprise Division.

TOP TALENT FROM OPERATIVE MEDIA AND FUTURE PLC JOIN ORIGIN TO PURSUE NEW ENTERPRISE PARTNERSHIPS AND EXPAND PROGRAMMATIC SERVICES. New...

Advertising Veteran Sahil Shah joins Origin as Head of Programmatic.

Graduating from the University of Wisconsin-Madison with a BA in Political Science and History, Sahil began his professional career in...

Media Industry Warrior Molly McArdle joins Origin as Head of Enterprise Partnerships

With a professional career that began as the first female employee of ad tech startup OneScreen Media, Molly McArdle has established a...

Short ads rock on Connected TV.

There is growing consensus that in order to create a better (and therefore more successful) ad experience for CTV audiences: Shorter ads...

The NEW performance benchmarks for success on Connected TV (CTV).

As audiences continue to shift their content viewing preference from Traditional TV to Connected TV (CTV), more money is being spent by...

Read how Origin is redefining ad formats in Digiday's Future of TV Briefing, September 2021

In this week's Digiday briefing, Tim Peterson dives into the topic of innovation in CTV advertising, saying that: "TV's age-old 15 and 30...

5 of the biggest problems that advertisers have in CTV, but could never solve (until now).

It doesn’t matter who you are - if you plan to have a presence on the largest screen in the home then you either need to be ok with the...