The technology that underpins Connected TV (CTV) has given advertisers the opportunity to challenge the traditional ad format in ways...

ORIGIN has established a strong reputation for accomplishing three things for brands on Connected TV: Bringing a viewer's attention back...

TOP TALENT FROM OPERATIVE MEDIA AND FUTURE PLC JOIN ORIGIN TO PURSUE NEW ENTERPRISE PARTNERSHIPS AND EXPAND PROGRAMMATIC SERVICES. New...

Graduating from the University of Wisconsin-Madison with a BA in Political Science and History, Sahil began his professional career in...

With a professional career that began as the first female employee of ad tech startup OneScreen Media, Molly McArdle has established a...

There is growing consensus that in order to create a better (and therefore more successful) ad experience for CTV audiences: Shorter ads...

As audiences continue to shift their content viewing preference from Traditional TV to Connected TV (CTV), more money is being spent by...

In this week's Digiday briefing, Tim Peterson dives into the topic of innovation in CTV advertising, saying that: "TV's age-old 15 and 30...

It doesn’t matter who you are - if you plan to have a presence on the largest screen in the home then you either need to be ok with the...