September - 2021

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Sep 18, 2021
2 min

Some of the ways you can use Origin's Native CTV ad formats to elevate the purpose of your campaign.

The technology that underpins Connected TV (CTV) has given advertisers the opportunity to challenge the traditional ad format in ways that allow them forge a more personal and effective connection with consumers in the living room. At Origin, we empower you to do precisely that. Half animation studio and half technology company, our first to market native ad formats have been engineered to give advertisers a level of flexibility that allows them to turbocharge the purpose and

Sep 13, 2021
2 min

Why Stop At Awareness? Origin Drives Measurable Attribution For Brands Where Performance Matters.

ORIGIN has established a strong reputation for accomplishing three things for brands on Connected TV: Bringing a viewer's attention back to the TV before their ad when it's usually somewhere else (eg mobile device). Immersing that person in a certain mindset that is contextually relevant to the brand. Delivering them into the ad mentally & emotionally primed for its message. While Origin's solutions have proven extremely popular among advertisers where 'brand awareness' is th

Sep 8, 2021
3 min

PRESS RELEASE: Amid Rapid Growth, Origin Expands Team; Launches New Enterprise Division.

TOP TALENT FROM OPERATIVE MEDIA AND FUTURE PLC JOIN ORIGIN TO PURSUE NEW ENTERPRISE PARTNERSHIPS AND EXPAND PROGRAMMATIC SERVICES. New York, NY | September 08, 2021 09:08 AM Eastern Daylight Time. Origin, a pioneering media and technology company reshaping how brands engage and activate consumers on the largest screen at home, announced today the launch of a new enterprise division and the appointment of two strategic hires. Molly McArdle joins as Head of Enterprise Partnersh

Sep 8, 2021
1 min

Advertising Veteran Sahil Shah joins Origin as Head of Programmatic.

Graduating from the University of Wisconsin-Madison with a BA in Political Science and History, Sahil began his professional career in the financial services industry before making the decision in 2010 to switch gears and apply his analytical skills to digital advertising. With a focus on the technology and publishing side, Sahil joined Purch where he held positions in account management, ad operations and product marketing before choosing to hone the skills he had gained by

Sep 8, 2021
1 min

Media Industry Warrior Molly McArdle joins Origin as Head of Enterprise Partnerships

With a professional career that began as the first female employee of ad tech startup OneScreen Media, Molly McArdle has established a sterling reputation for being one of the most knowledgeable and trusted figureheads in the digital advertising industry. Prior to Origin, Molly architected many of the company's operational processes at Staq, enforcing a client support structure that ultimately saw her play a pivotal role in the company getting acquired in 2021 by Operative Me

Sep 6, 2021
2 min

Short ads rock on Connected TV.

There is growing consensus that in order to create a better (and therefore more successful) ad experience for CTV audiences: Shorter ads are better. Fewer ads are better. And the good news is that by and large, both advertisers and content owners are listening. Not too long ago, 30+ second ads in length ad breaks were the norm (driven presumably by legacy practices from the days of traditional TV advertising), but according to a report published last April in MediaPost there

Sep 6, 2021
2 min

The NEW performance benchmarks for success on Connected TV (CTV).

As audiences continue to shift their content viewing preference from Traditional TV to Connected TV (CTV), more money is being spent by brands who want to reach those audiences - and more attention is being paid by those brands when it comes to what success should look like. However, the speed at which marketing budgets are following those audiences is disproportionately slow. And it's understandable why. CTV advertising is still a relatively young concept for brands compared

Sep 4, 2021
2 min

Read how Origin is redefining ad formats in Digiday's Future of TV Briefing, September 2021

In this week's Digiday briefing, Tim Peterson dives into the topic of innovation in CTV advertising, saying that: "TV's age-old 15 and 30 second spots sufficed for eons. But the streaming era has introduced some urgency for the TV and streaming advertising industry to uncover ad formats that audiences will be more willing to sit through." He goes on to say: "In addition to TV networks and streaming services subtracting the amount of ads they air each hour, companies like Orig

Sep 1, 2021
1 min

5 of the biggest problems that advertisers have in CTV, but could never solve (until now).

It doesn’t matter who you are - if you plan to have a presence on the largest screen in the home then you either need to be ok with the mediocrity of having your ads do what ads have done for the better part of 70 years, or you can stare down the old guard and win the competition for attention. We help the people who would rather be the latter. At Origin, we craft first to market Native Advertising Solutions exclusively for Connected TV (CTV) all of which have been meticulous

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