August - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

CTV vs OTT: Your visual guide to the differences between mobile, desktop, tablet & TV.

At Origin, we lead the way in providing benchmark shattering Native Advertising Solutions that are engineered exclusively for Connected...

CTV vs OTT - Your visual guide to the difference.

It may be 2021, but the fact is that out in the world, transacting as we speak, are industry buyers/sellers who do not fully understand...

Brands use Origin to transmit real-time messaging to viewers on Connected TV (CTV).

Being able to 'speak' to consumers about events happening in the moment forms the backbone of almost all social marketing strategies....

How to Engage and Convert Consumers on Connected TV this 2021 Holiday Season.

It may still be August, but in the world of CTV advertising the holidays are right around the corner - which means the 2021 holiday...

CTV Advertising Needs Inventors As Much As It Needs Innovators.

With the thirst brands have to reach consumers on Connected TV (CTV) showing no signs of quenching any time soon, the need for new CTV ad...

Origin Recommended by IAB in their Connected TV (CTV) Creative Best Practices Guide

As the CTV advertising industry continues to innovate at warp speed to quench the thirst of brands who are ready to accept that...