The use of QR codes in Connected TV advertising is on the up and up. In fact, rarely does an ad break go by when we won't see one. They create a seamless portal through which brands can engage their target audiences and the way in which can engage goes far beyond sending them to a simple site page on the mobile device they used to scan the code. But are they being used right? Here are the top three most important things to think about before you consider using a QR Code in yo

Bringing with her the kind of natural passion for perfection and exceptional customer service that cannot be taught, it is with tremendous pleasure that Origin welcomes Kayli Knowlton into our growing team as Sales Operations Coordinator. With a commitment to delivering first rate campaigns through informed decision making Kayli has a strong work ethic, professional demeanor and great initiative. Coupled with a background that includes Meredith Corp, Kayli is a force majeure

The way most channel owners solve for unused or unsold time in a linear ad break hasn't changed for 70 years. The solution they've adopted to fill 'dead air' has been a 'filler' or 'slate' that simply informs the viewer: While this is indeed an easy way to replace what would otherwise be a 'dark screen', the problem is that it is: Boring. Unattractive. Expensive to run. Credited with causing viewer 'churn'. A waste of valuable real estate. Following 9 months of R&D, industry