Three Things You Must Consider Before Using QR Codes In CTV Advertising
The use of QR codes in Connected TV advertising is on the up and up. In fact, rarely does an ad break go by when we won't see one. They create a seamless portal through which brands can engage their target audiences and the way in which can engage goes far beyond sending them to a simple site page on the mobile device they used to scan the code. But are they being used right? Here are the top three most important things to think about before you consider using a QR Code in yo