The Hidden Value Behind Having The Viewer's Attention When Your Ad Comes On
You'd be forgiven for reading the title of this article and thinking 'Isn't the value obvious?' On the surface of course the value of someone seeing your ad is obvious - I mean people only buy things that they know exist. But what if you were told that there was so much more to it than that? What if your CTV ad was either part of a larger strategy or better yet, what if your CTV ad creative was designed specifically for living room viewing and leveraged the unique value props