You'd be forgiven for reading the title of this article and thinking 'Isn't the value obvious?' On the surface of course the value of someone seeing your ad is obvious - I mean people only buy things that they know exist. But what if you were told that there was so much more to it than that? What if your CTV ad was either part of a larger strategy or better yet, what if your CTV ad creative was designed specifically for living room viewing and leveraged the unique value props

When we set out to host a Live Webinar titled "Has the time come to take the C out of CTV?" our hypothesis was strongly skewed towards "YES!" but after digesting the data from the national survey conducted by the leading results-based measurement platform, LoopMe, it appears the answer to this question might be less conclusive than we thought. On June 22, CEO and Co-Founder Freddie Godfrey of Origin Media hosted a live panel discussion that unpacked important learnings from t

The topic of CTV Innovation isn’t one that we often shy away from at Origin, so it was an honor and a privilege for CoFounder and CEO Fred Godfrey to join a panel on the subject at last week’s virtual VideoNuze Connected TV Ad Summit. Led by Jonothan Bokor of TruOptik, the June 9th panel also included Dan Brackett, CTO and Co-Founder of Extreme reach, Andrea Zapata, VP of West Coast sales at Vevo, Vijay Sajja,CEO of Evergent and Fred Godfrey of Origin Media. The thirty minute

Establishing the right measurement metrics on Connected TV depends on what your goals/KPI's (aka where in the funnel you intend for the CTV element of your investment to take the viewer) - awareness, consideration or activation. THE MISTAKES One of the most reliable metrics we've all become used to in digital advertising is the 'click', but in Connected TV clicks should not be the benchmark and here is why: while clicking a remote control is doable, the world of CTV is a fund

Today, 80% of households have at least one smart TV or streaming device, and 23% of households have cut the cord completely. We partnered with LoopMe to conduct a nationwide survey that captures viewers’ own responses on how they watch shows and movies at home. Is streaming is really replacing “TV” as we know it… and has the time come to take the C out of CTV? Along with Origin Co-Founder Freddie Godfrey, industry experts Uzo Ometu of BlackOakTV, Devin Fallon of Vizio Ads,