June - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

The Hidden Value Behind Having The Viewer's Attention When Your Ad Comes On

You'd be forgiven for reading the title of this article and thinking 'Isn't the value obvious?' On the surface of course the value of...

Has the time come to take the C out of CTV? Maybe not... Webinar Recap

When we set out to host a Live Webinar titled "Has the time come to take the C out of CTV?" our hypothesis was strongly skewed towards...

Innovation in CTV: Recap of VideoNuze CTV Ad Summit Panel

The topic of CTV Innovation isn’t one that we often shy away from at Origin, so it was an honor and a privilege for CoFounder and CEO...

The Right (and Wrong) Ways to Measure The Effectiveness of Your CTV advertising Investments.

Establishing the right measurement metrics on Connected TV depends on what your goals/KPI's (aka where in the funnel you intend for the...

Webinars with ORIGIN: Has the time come to take the C out of CTV?

Today, 80% of households have at least one smart TV or streaming device, and 23% of households have cut the cord completely. We...