Jun 30, 20213 minThe Hidden Value Behind Having The Viewer's Attention When Your Ad Comes OnYou'd be forgiven for reading the title of this article and thinking 'Isn't the value obvious?' On the surface of course the value of...
Jun 23, 20212 minHas the time come to take the C out of CTV? Maybe not... Webinar RecapWhen we set out to host a Live Webinar titled "Has the time come to take the C out of CTV?" our hypothesis was strongly skewed towards...
Jun 17, 20212 minInnovation in CTV: Recap of VideoNuze CTV Ad Summit Panel The topic of CTV Innovation isn’t one that we often shy away from at Origin, so it was an honor and a privilege for CoFounder and CEO...
Jun 3, 20212 minThe Right (and Wrong) Ways to Measure The Effectiveness of Your CTV advertising Investments.Establishing the right measurement metrics on Connected TV depends on what your goals/KPI's (aka where in the funnel you intend for the...
Jun 1, 20211 minWebinars with ORIGIN: Has the time come to take the C out of CTV?Today, 80% of households have at least one smart TV or streaming device, and 23% of households have cut the cord completely. We...