Has the time come to remove the 'C' from CTV?
Six years ago, streaming onto the largest screen in the home was fundamentally more of a novelty than it was 'way of life'. It was ancillary to a broader 'entertainment' experience and something we might turn to when we were having a movie night or lazy afternoon. Also, the 'living room' portion of our streaming experience was often one that was reserved for smaller screens vs family viewing through the TV. When Roku made streaming sticks a mainstream appendage to our TV's, t