Six years ago, streaming onto the largest screen in the home was fundamentally more of a novelty than it was 'way of life'. It was ancillary to a broader 'entertainment' experience and something we might turn to when we were having a movie night or lazy afternoon. Also, the 'living room' portion of our streaming experience was often one that was reserved for smaller screens vs family viewing through the TV. When Roku made streaming sticks a mainstream appendage to our TV's, t

When people talk about 'ad customization' on CTV and the ability to make them feel more relevant, most of the time they are talking about: The use of data to put ads in front of people that feel relevant to them (demo, income, voting preference etc). The use of data such as location to overlay an ad with some form of geo-specific message (eg an end-card containing the location of the nearest auto dealership). Both. But what's missing in the equation is arguably the most impor

Chef Merito, a Hispanic focused seasonings brand, engaged Origin to help increase awareness and sales among Hispanic consumers through a Connected TV ad campaign showcasing how Chef Merito’s seasonings, marinades and spices empower Latinos to create and continue traditions of authentic family meals with less time and effort. The campaign's objectives: showcase Chef Merito to new and existing spanish-speaking consumers who wanted to make authentic Hispanic recipes at home. Wit

QR Codes in Connected TV are 'The Comeback Kid' - there's no denying it. However, while the big questions being asked by the agencies and brands who are looking to embrace QR Codes for their upcoming CTV advertising campaigns are important and tangible, are they the right questions to be asking? Because if they're anything remotely like the questions being asked as recently as 2020, then the answer is probably NO. Most of the signals coming out of our industry by agencies who