April - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Has the time come to remove the 'C' from CTV?

Six years ago, streaming onto the largest screen in the home was fundamentally more of a novelty than it was 'way of life'. It was...

The misunderstood creative potential of CTV Advertising for Brands.

When people talk about 'ad customization' on CTV and the ability to make them feel more relevant, most of the time they are talking...

Chef Merito Engages Targeted Hispanic Audiences With Origin Native CTV Campaign powered by Tru Optik

Chef Merito, a Hispanic focused seasonings brand, engaged Origin to help increase awareness and sales among Hispanic consumers through a...

QR Codes - The New Darling of Connected TV Advertising (CTV)?

QR Codes in Connected TV are 'The Comeback Kid' - there's no denying it. However, while the big questions being asked by the agencies and...