The True Value of QR Codes in CTV Advertising
When used right, QR Codes are the most powerful tool a marketer can use when it comes turning the Connected TV from a brand awareness play into a consideration and purchase machine. At Origin, we have started testing and using QR Codes for our CTV advertising clients long before the pandemic brought them into our lives. Because of this, not only do we have a remarkably deep knowledge of their capabilities but we also understand what it really takes for a CTV viewer to use one