When used right, QR Codes are the most powerful tool a marketer can use when it comes turning the Connected TV from a brand awareness...

As the architects of Native Advertising on Connected TV (Native CTV for short) it's our job to make sure it is clearly defined, and that...

Connected TV streaming gives brands the power to take their marketing strategies FAR BEYOND what traditional linear TV can offer them....

Here are the top three reasons why Origin is the natural home for QR Codes on CTV.

Progress requires innovation and innovation requires having the audacity to question why we do things the way we do. At Origin, we...

At Origin, challenging the status quo and urging innovation are both themes which are meticulously woven into our solutions, our people...

Origin is proud to announce that a campaign with iRobot leveraging the company's flagship solution, Origin Prime, has been elevated to...

What does it truly take to stand out in the living room? There's a lot of talk in the advertising industry about 'personalized...