March - 2021

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Mar 31, 2021
2 min

The True Value of QR Codes in CTV Advertising

When used right, QR Codes are the most powerful tool a marketer can use when it comes turning the Connected TV from a brand awareness play into a consideration and purchase machine. At Origin, we have started testing and using QR Codes for our CTV advertising clients long before the pandemic brought them into our lives. Because of this, not only do we have a remarkably deep knowledge of their capabilities but we also understand what it really takes for a CTV viewer to use one

Mar 26, 2021
3 min

The Definition of Native Advertising On Connected TV (CTV).

As the architects of Native Advertising on Connected TV (Native CTV for short) it's our job to make sure it is clearly defined, and that its definition is true to the fundamental premise and purpose of Native Advertising. Why is this so important? Because the advertising industry has a habit of taking a 'hot' term and adopting it in different ways that often dilute or pollute its original meaning and purpose. To do this effectively, we need to start with the basics and work d

Mar 25, 2021
1 min

CTV gives brands Superpowers that traditional TV cannot

Connected TV streaming gives brands the power to take their marketing strategies FAR BEYOND what traditional linear TV can offer them. Here are the top three reasons why this is the case: Personalized messaging - The digital insertion of ad creatives (especially Origin's Native CTV Toppers) gives national and local advertisers unlimited scope when it comes to the actual message being played out to the viewer. Precision targeting - Reaching the right home is no longer about da

Mar 23, 2021
3 min

What You Need To Know About Effective QR Code Advertising On Connected TV (CTV).

Here are the top three reasons why Origin is the natural home for QR Codes on CTV.

Mar 22, 2021
1 min

The Time Has Come to Challenge the Connected TV Status Quo.

Progress requires innovation and innovation requires having the audacity to question why we do things the way we do. At Origin, we question everything about CTV and why so many think it is acceptable to be adopting all the old habits of traditional linear style advertising. Why do we care so much? Because when we conduct a poll that concludes with us learning that 88% of people think that the TV is only good for 'brand awareness', we know it's good for more than that. The evo

Mar 19, 2021
3 min

Forging an emotional connection on CTV: Origin Webinar Recap

At Origin, challenging the status quo and urging innovation are both themes which are meticulously woven into our solutions, our people and every conversation we have. On March 18, Origin hosted a webinar led by cofounder Fred Godfrey titled "Do Viewers remember seeing your Ad on CTV?" featuring Tristan Webster from TVision, Michelle Swanston from Tru Optik, Kelly Leach of Horizon Media and Dan Lapinski from LoopMe. The goal was to shine light on specific areas of CTV adverti

Mar 15, 2021
1 min

Origin and iRobot Native CTV campaign nominated as finalist in the Drum Awards "Best use of CTV"

Origin is proud to announce that a campaign with iRobot leveraging the company's flagship solution, Origin Prime, has been elevated to finalist status with The Drum Awards for Digital Advertising in the Best Use of CTV category. iRobot engaged Origin for the brand’s premier native CTV campaign supporting the launch of the Braava Robot Mop. The campaign featured a series of custom 15-second native CTV creatives, known as Toppers, that ran immediately ahead of iRobot’s ad withi

Mar 6, 2021
2 min

Personalized CTV Advertising is about more than finding the right person.

What does it truly take to stand out in the living room? There's a lot of talk in the advertising industry about 'personalized advertising' and a multitude of different methods and solutions that claim to make your campaign personalized. Here are the most common ways brands work to 'personalize' their campaigns: Use of 1st and 3rd party data to target and deliver ads to consumers with interests and buying habits that reflect the brand. Deployment of clickable ads, Augmented R

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