March - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

The True Value of QR Codes in CTV Advertising

When used right, QR Codes are the most powerful tool a marketer can use when it comes turning the Connected TV from a brand awareness...

The Definition of Native Advertising On Connected TV (CTV).

As the architects of Native Advertising on Connected TV (Native CTV for short) it's our job to make sure it is clearly defined, and that...

CTV gives brands Superpowers that traditional TV cannot

Connected TV streaming gives brands the power to take their marketing strategies FAR BEYOND what traditional linear TV can offer them....

What You Need To Know About Effective QR Code Advertising On Connected TV (CTV).

Here are the top three reasons why Origin is the natural home for QR Codes on CTV.

The Time Has Come to Challenge the Connected TV Status Quo.

Progress requires innovation and innovation requires having the audacity to question why we do things the way we do. At Origin, we...

Forging an emotional connection on CTV: Origin Webinar Recap

At Origin, challenging the status quo and urging innovation are both themes which are meticulously woven into our solutions, our people...

Origin and iRobot Native CTV campaign nominated as finalist in the Drum Awards "Best use of CTV"

Origin is proud to announce that a campaign with iRobot leveraging the company's flagship solution, Origin Prime, has been elevated to...

Personalized CTV Advertising is about more than finding the right person.

What does it truly take to stand out in the living room? There's a lot of talk in the advertising industry about 'personalized...