Three Simple Reasons Why CTV Should Never Be Sold As OTT
More often than not, marketers talk about 'CTV/OTT' as if they are one and the same. For them, it's simply about 'streaming' and everything they are told and sold enforces this view. But they are not the same. Not even close. Here are three of the most important reasons why the Connected TV screen must be separated from every media buy. 1. Different Viewer Experience The Connected TV (CTV) is the centerpiece of every living room and it's where families/individuals go to 'lean