February - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Three Simple Reasons Why CTV Should Never Be Sold As OTT

More often than not, marketers talk about 'CTV/OTT' as if they are one and the same. For them, it's simply about 'streaming' and...

Introducing Origin Enhanced Programmatic CTV (E.P.)

At Origin, our mission is to turn the largest screen in the home into the most valuable real estate a brand can buy. To achieve this...

Press Release: Origin Confronts COVID-19 Vaccine Misinformation.

ORIGIN LAUNCHES FIRST-TO-MARKET NATIVE CONTENT SOLUTION TO ELEVATE VITAL COVID-19 BRAND MESSAGING ON CONNECTED TV February 24, 2021, NEW...

Origin is Native For CTV

Origin is a pioneering creative technology company whose first-to-market Native Advertising solutions are reshaping how brands connect...

The Difference Between CTV and OTT Is More Than you Think

Even the largest and most established agencies get this wrong, so if you're not 100% clear on how Connected TV sits and separates itself...

Let's Talk About Measurement in Connected TV.

Measuring the success of an advertising campaign on CTV is not only incredibly important) given the relatively high cost of putting your...

The Day of 'One Ad Fits All' on Connected TV is Over.

The idea that a single ad creative is going to win over your entire target audience is a redundant concept that we’ve adopted from linear...

The True Meaning of Viewer Engagement on Connected TV

There are plenty of companies out there that boast interactivity and engagement - but they're not addressing the elephant in the room:...