Feb 27, 20213 minThree Simple Reasons Why CTV Should Never Be Sold As OTTMore often than not, marketers talk about 'CTV/OTT' as if they are one and the same. For them, it's simply about 'streaming' and...
Feb 26, 20212 minIntroducing Origin Enhanced Programmatic CTV (E.P.)At Origin, our mission is to turn the largest screen in the home into the most valuable real estate a brand can buy. To achieve this...
Feb 24, 20212 minPress Release: Origin Confronts COVID-19 Vaccine Misinformation. ORIGIN LAUNCHES FIRST-TO-MARKET NATIVE CONTENT SOLUTION TO ELEVATE VITAL COVID-19 BRAND MESSAGING ON CONNECTED TV February 24, 2021, NEW...
Feb 20, 20212 minOrigin is Native For CTVOrigin is a pioneering creative technology company whose first-to-market Native Advertising solutions are reshaping how brands connect...
Feb 15, 20211 minThe Difference Between CTV and OTT Is More Than you ThinkEven the largest and most established agencies get this wrong, so if you're not 100% clear on how Connected TV sits and separates itself...
Feb 12, 20211 minLet's Talk About Measurement in Connected TV.Measuring the success of an advertising campaign on CTV is not only incredibly important) given the relatively high cost of putting your...
Feb 8, 20211 minThe Day of 'One Ad Fits All' on Connected TV is Over.The idea that a single ad creative is going to win over your entire target audience is a redundant concept that we’ve adopted from linear...
Feb 3, 20211 minThe True Meaning of Viewer Engagement on Connected TVThere are plenty of companies out there that boast interactivity and engagement - but they're not addressing the elephant in the room:...