More often than not, marketers talk about 'CTV/OTT' as if they are one and the same. For them, it's simply about 'streaming' and everything they are told and sold enforces this view. But they are not the same. Not even close. Here are three of the most important reasons why the Connected TV screen must be separated from every media buy. 1. Different Viewer Experience The Connected TV (CTV) is the centerpiece of every living room and it's where families/individuals go to 'lean

At Origin, our mission is to turn the largest screen in the home into the most valuable real estate a brand can buy. To achieve this goal, we have spent the last 2 years developing, testing and improving a suite of first-to-market native advertising solutions that are now fundamentally reshaping what it means for a brand to 'connect' with their audience on CTV. Sitting proudly among these native solutions is Origin's newest innovation - Origin Enhanced Programmatic CTV (E.P.

ORIGIN LAUNCHES FIRST-TO-MARKET NATIVE CONTENT SOLUTION TO ELEVATE VITAL COVID-19 BRAND MESSAGING ON CONNECTED TV February 24, 2021, NEW YORK, NEW YORK: With misinformation and public fatigue over COVID-19 making it increasingly challenging for certain advertisers to disseminate vaccine information that resonates, Origin Media’s animation studio has produced multiple series of Native CTV Ad Toppers that bust vaccine myths, surface our most common questions and stress the impo

Origin is a pioneering creative technology company whose first-to-market Native Advertising solutions are reshaping how brands connect with consumers on Connected TV. Before we dive into what Native CTV is (and how Origin Native CTV has proven to elevate brand recall and purchase intent for national brands by up to 41%), let's get a few basic definitions out the way: Defining Connected TV (CTV) Definition: Any television that has an internet connection or is connected to the

Even the largest and most established agencies get this wrong, so if you're not 100% clear on how Connected TV sits and separates itself within the broader streaming world, then this article is for you. Before you read on, allow me to qualify myself as someone who you can trust with the definitions - I'm Fred Godfrey and I've been involved in the CTV business since before it went mainstream. Long before. In fact, the company i started with a fellow media veteran is exclusivel

Measuring the success of an advertising campaign on CTV is not only incredibly important) given the relatively high cost of putting your ad on the largest screen in the home), but it is also the trickiest. Why? Because you cannot track a click on Connected TV. This therefore begs an entirely different question: WHAT should we be measuring in CTV if we're to define success? At Origin, we believe that the TV is still the most valuable real estate that a brand can take in the ho

The idea that a single ad creative is going to win over your entire target audience is a redundant concept that we’ve adopted from linear tv and when it comes to 'relevance', there is so much more to it than adding a geo-targeted overlay. It’s about getting personal. Engineered exclusively to take full advantage of the freedom that Connected TV affords marketers, Origin Prime empowers brands to append their primary creative with hand crafted native content assets (Toppers) th

There are plenty of companies out there that boast interactivity and engagement - but they're not addressing the elephant in the room: ATTENTION. Is the viewer even looking up at the TV when your ads starts? Because if they're not, what's the point? When the statistics show that 94% of people watching CTV also have a phone in their hand, how do you get them to pay attention to the TV screen when your ad starts? At Origin Media, our mission is to address this primary problem -