More often than not, marketers talk about 'CTV/OTT' as if they are one and the same. For them, it's simply about 'streaming' and...

At Origin, our mission is to turn the largest screen in the home into the most valuable real estate a brand can buy. To achieve this...

ORIGIN LAUNCHES FIRST-TO-MARKET NATIVE CONTENT SOLUTION TO ELEVATE VITAL COVID-19 BRAND MESSAGING ON CONNECTED TV February 24, 2021, NEW...

Origin is a pioneering creative technology company whose first-to-market Native Advertising solutions are reshaping how brands connect...

Even the largest and most established agencies get this wrong, so if you're not 100% clear on how Connected TV sits and separates itself...

Measuring the success of an advertising campaign on CTV is not only incredibly important) given the relatively high cost of putting your...

The idea that a single ad creative is going to win over your entire target audience is a redundant concept that we’ve adopted from linear...

There are plenty of companies out there that boast interactivity and engagement - but they're not addressing the elephant in the room:...