Native CTV is here, alive and well, and totally revolutionizing the way that brands reach customers. Origin Prime is the first to market native CTV solution that blends a brands’ ads with native content known as ‘Toppers’ that wrap around a brand’s ad. They are 15 second pieces of content that typically precede a brand’s ad, and are executed within the existing ad break. How? Origin’s in-house studio handcrafts immersive and engaging short form native CTV content that runs

This year it is predicted that over $11 billion will be spent on Connected TV advertising. This is a 35% INCREASE on last year alone. Why is this? Because CTV advertising is seriously powerful stuff. You know what makes advertising on Connected TV even more powerful? Engaging Origin Media to run it for you... WHY? Because clients who work with Origin have seen increases in brand recall of up to 36% and an elevation in buyer intent of up to 40%. HOW? Native CTV baby! When it c

Three years ago we had a vision of how we could elevate the impact of traditional Connected TV ads for brands who wanted to stand out from the crowd and above the noise. Three years on the product we had a vision for is not only real, but it is delivering results for brands on CTV. In an interview the company's Co-Founder and CEO gave recently for www.beet.tv he described it a very 'human' way: "What we’re about at Origin Media, Inc is turning an ad break into an experience —

Measurement has long been a challenge for CTV advertisers who have become accustomed to the deep metrics of digital media. Despite the revolutionary medium that is streaming content over the big screen, measurement typically offers little beyond assumed completion (because the inventory is non-skippable) and 100% viewable (because the TV screen is totally viewable.) Advertisers seem to understand that CTV advertising does offer incremental reach and air cover for a brand, an

If you’re in the ad industry then you’ve probably heard of native advertising. Or, if you’re old enough to remember what a newspaper is (no swiping, covered your hands in black ink when you read them) you may remember seeing an ‘advertorial.’ Native advertising is defined as: ‘The strategic use of content that is native to the environment where it is being consumed and whose purpose is to promote a brand, without looking like an ad itself’. Native advertising can take on man