January - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Valentine's Day with Origin Prime

Native CTV is here, alive and well, and totally revolutionizing the way that brands reach customers. Origin Prime is the first to...

You want Some facts about CTV ad spend in 2021?

This year it is predicted that over $11 billion will be spent on Connected TV advertising. This is a 35% INCREASE on last year alone. Why...

The Original Architects of Native CTV

Three years ago we had a vision of how we could elevate the impact of traditional Connected TV ads for brands who wanted to stand out...

Beet.TV interview with Fred: "Lean-Back World of CTV has different KPIs"

Measurement has long been a challenge for CTV advertisers who have become accustomed to the deep metrics of digital media. Despite the...

So, what is Native CTV?

If you’re in the ad industry then you’ve probably heard of native advertising. Or, if you’re old enough to remember what a newspaper is...