So! Here we all are - 2020 is in its final throes and the Connected TV/OTT advertising industry is reeling from the rather unpredictable yoyo that's befallen it. So what does the Holiday season look like for advertisers and publishers in the Programmatic CTV industry? According to advertisers - VERY ROSY INDEED!!! All major toy brands are expecting to sell a lot of toys this Christmas and what that means is that they're going to have to compete more than ever. What does that

It's easy to assume that innovative and revolutionary new solutions can't be improved - Connected TV (CTV) is a great example. It's changed our world and the days of cable feel (to some of us) a lifetime ago. But does that mean we're set? NO! In this particular instance, the hyperactive dreamer in me is fascinated by the fact that we've steamed so fast into this new way of watching TV that we've actually carried with us a heap of practices, processes and rules that frankly sh