This year's explosion in CTV viewership has caused a lot of brands/agencies to start taking Connected TV much more seriously - and with this new interest has come a lot of questions around effectiveness, measurement and the general desire to know that their dollars are being well spent. While there are all sorts of questions flying around, the 900lb gorilla in the room (that no one seems to be thinking about) is simple - are people even looking at the screen when my ad runs?
Origin is a media & technology company that advertisers use to elevate the effectiveness, impact and brand safety of their CTV ad campaigns. Do you ever wonder if someone is really watching your ad on Connected TV? Well, we wonder. That's why we take streaming TV as seriously as we do and that's why we help brands elevate the performance of their CTV marketing budgets. Drop in, have a look and let's chat!
Something that people don't talk about is the cost of running a digital linear channel in CTV. It's the bright, shiny object in our industry but people new to it are often surprised by what it takes not just to create a digital linear channel for CTV/OTT, but what it costs to run. One of those problems is the cost of running slate when there's no ad. Worse still, slate churns users and looks bad. At origin we are working on something to address this problem, so if you are a c
With an election coming up that is proving to be one of the most important in modern history, never has it been more essential for political candidates to be able to get their message across to the people quickly and effectively. At Origin Media, we understand this need and more importantly have the solution needed for messaging to reach the masses in virtually real-time. With a creative studio capable of producing new and original 15 second ad spots at a moment's notice, we
If you have your ear close to the ground in our little (giant industry), then you may have heard rumblings of what people are calling 'Native Programmatic CTV/OTT Ads'. Well if you have, then the person you heard it from has likely been talking to us over here at Origin Media. We are proud pioneers of the idea that ad breaks can become immersive and to do so, we blend native in-house produced short form content with real ads and make the delivery of said complete solution 100