Are viewers paying attention to your CTV ads?
This year's explosion in CTV viewership has caused a lot of brands/agencies to start taking Connected TV much more seriously - and with this new interest has come a lot of questions around effectiveness, measurement and the general desire to know that their dollars are being well spent. While there are all sorts of questions flying around, the 900lb gorilla in the room (that no one seems to be thinking about) is simple - are people even looking at the screen when my ad runs?