Aug 31, 20201 minAre viewers paying attention to your CTV ads?This year's explosion in CTV viewership has caused a lot of brands/agencies to start taking Connected TV much more seriously - and with...
Aug 19, 20201 minImprove the impact and brand safety of your CTV ad campaignsOrigin is a media & technology company that advertisers use to elevate the effectiveness, impact and brand safety of their CTV ad...
Aug 13, 20201 minThe true cost of running slate in Connected TV - August, 2020Something that people don't talk about is the cost of running a digital linear channel in CTV. It's the bright, shiny object in our...
Aug 5, 20201 minReal-time Political Advertising on Connected TVWith an election coming up that is proving to be one of the most important in modern history, never has it been more essential for...
Aug 3, 20201 minAugust 2020 - Native Programmatic Ads for CTVIf you have your ear close to the ground in our little (giant industry), then you may have heard rumblings of what people are calling...