June - 2020

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

IAB - 2020 Digital Video Ad Spend Report

According to the new report released at IAB NewFronts, digital video ad spend remains relatively stable YOY, while Connected TV (CTV) has...

The Age of Native Branded Content for CTV is here - June 2020

As more advertisers continue to shift their marketing budgets from traditional linear to Connected TV, never has it been more important...

Origin Media - weekly CTV Innovation newsletter, June 2020

1. Streaming Rocketship - According to Nielsen, for the last eight weeks CTV viewing has averaged 3.8 billion hours! Read Here: The...

Programmatic CTV advertising update - June 2020

Programmatic CTV/OTT advertising is back! And right now it looks like it's in the mood to catch up on what it missed. As the pioneers of...

Programmatic CTV ad spending is UP!

As reported by our friends at AdExchanger, we are encouraged and hopeful to read that Programmatic CTV/OTT ad spending has started to...

Native Programmatic CTV Advertising

Native programmatic Connected TV advertising is finally here. If you have ever wanted your ad to run inside a content environment that...

Redefining Brand Safety in Connected TV (CTV)

When it comes to Programmatic Connected TV, brand safety is still some what of a green field. All it really stands for today is stuff...

Linear Program Guides for CTV are here to stay - Roku just joined the party

The announcement by Roku Inc. of their new Linear Program Guide is super duper overdue. I just have two questions for all my peeps out...