According to the new report released at IAB NewFronts, digital video ad spend remains relatively stable YOY, while Connected TV (CTV) has proved to be resilient during the global pandemic -- taking share from traditional TV budgets. Key findings: Average CTV spend for the year is expected to reach $16MM per advertiser (+8% y/y). More than half of buyers are shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. In terms of specific categories, retai

As more advertisers continue to shift their marketing budgets from traditional linear to Connected TV, never has it been more important that we innovate and develop products that help enable them to use their budgets as effectively as possible. As such, at Origin Media we are incredibly proud to be the first media company that provides advertisers with native branded content experiences that improve the effectiveness of their campaigns. If you want to learn more about native

1. Streaming Rocketship - According to Nielsen, for the last eight weeks CTV viewing has averaged 3.8 billion hours! Read Here: The Streamable 2. Stats That Amaze - According to Parks Associates, Three-quarters (76%) of U.S. households now have OTT video service subscriptions, versus just 62% with traditional pay-TV services. Read Here: Mediapost 3. Help Us, Help YOU - On July 1, Origin Media is slated to launch the first self-serve Native Programmatic CTV/OTT video supply ma

Programmatic CTV/OTT advertising is back! And right now it looks like it's in the mood to catch up on what it missed. As the pioneers of native programmatic CTV advertising, we continue to keep our ears close to the ground, because it is important to us that the brands and agencies we represent feel comfortable knowing that we know what we're talking about. Connected TV advertising continues to mystify even the most progressive minds, and that is why we have pledged to be not

As reported by our friends at AdExchanger, we are encouraged and hopeful to read that Programmatic CTV/OTT ad spending has started to rebound and is showing great promise for Q3 2020 - click here for report. What we are excited to see is how brands start to care more about engagement vs simple reach.

Native programmatic Connected TV advertising is finally here. If you have ever wanted your ad to run inside a content environment that reflects and represents the product being sold, then come and take a look at what we're doing here at Origin Media - here.

When it comes to Programmatic Connected TV, brand safety is still some what of a green field. All it really stands for today is stuff like: Trying to make sure that you're running on the kinds of apps that you're ok affiliating with (eg movies vs extreme-view news). Avoiding resellers Fraud Getting the right data (and data you can trust) sent back down the pipe. But what about controlling not just the content you're ad runs within, but the nature of the ad break itself and ho

The announcement by Roku Inc. of their new Linear Program Guide is super duper overdue. I just have two questions for all my peeps out there - 1. How long will it be before this becomes their new 'Home screen'? They know content/app discovery sucks and they probably also know that channel guides are a great way to make it unsuck. 2. I know everyone else does it too, but is it really reasonable or fair to say that these channels are 'Live'? Does simply being linear and unskipp