IAB - 2020 Digital Video Ad Spend Report
According to the new report released at IAB NewFronts, digital video ad spend remains relatively stable YOY, while Connected TV (CTV) has proved to be resilient during the global pandemic -- taking share from traditional TV budgets. Key findings: Average CTV spend for the year is expected to reach $16MM per advertiser (+8% y/y). More than half of buyers are shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. In terms of specific categories, retai