Jun 23, 20201 minIAB - 2020 Digital Video Ad Spend ReportAccording to the new report released at IAB NewFronts, digital video ad spend remains relatively stable YOY, while Connected TV (CTV) has...
Jun 17, 20201 minThe Age of Native Branded Content for CTV is here - June 2020As more advertisers continue to shift their marketing budgets from traditional linear to Connected TV, never has it been more important...
Jun 15, 20201 minOrigin Media - weekly CTV Innovation newsletter, June 20201. Streaming Rocketship - According to Nielsen, for the last eight weeks CTV viewing has averaged 3.8 billion hours! Read Here: The...
Jun 15, 20201 minProgrammatic CTV advertising update - June 2020Programmatic CTV/OTT advertising is back! And right now it looks like it's in the mood to catch up on what it missed. As the pioneers of...
Jun 12, 20201 minProgrammatic CTV ad spending is UP!As reported by our friends at AdExchanger, we are encouraged and hopeful to read that Programmatic CTV/OTT ad spending has started to...
Jun 8, 20201 minNative Programmatic CTV AdvertisingNative programmatic Connected TV advertising is finally here. If you have ever wanted your ad to run inside a content environment that...
Jun 3, 20201 minRedefining Brand Safety in Connected TV (CTV)When it comes to Programmatic Connected TV, brand safety is still some what of a green field. All it really stands for today is stuff...
Jun 2, 20201 minLinear Program Guides for CTV are here to stay - Roku just joined the partyThe announcement by Roku Inc. of their new Linear Program Guide is super duper overdue. I just have two questions for all my peeps out...