May - 2020

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Immersive CTV advertising

As Origin Media continues to listen to its partners, we continue to refine the solutions we have to offer. Being the first media company...

Origin's Weekly CTV update - courtesy of Jay Wolff

Welcome back from your Memorial Day weekend, time for a special second installment of Origin's: Some Good News: The CTV/OTT Edition....

Measuring Success in CTV

At a time when TV audiences are moving even faster than predicted into Connected TV, it is becoming increasingly clear that the tools...

Self-Serve Native Programmatic CTV advertising - only with Origin.

Over the last 2 weeks or so, the team at Origin has been going bonkers about the potential that our first to market 'self-serve, native...

Some Good News: The CTV Edition.

This is the first installment of Some Good News: The OTT Edition. Have you seen John Krasinski's "Some Good News", delivering...

Example of True Native Connected TV Advertising

Defining and delivering Native CTV advertising.

Political ad spending set to explode

Despite a flailing economy, US Political ad spending is set to go through the roof. The question on our lips is - how much more will be...

Is CTV poised to capture the dollars not being committed upfront?

What's widely accepted as being about the most important event in the advertising calendar, the up fronts are 'off'. Advertisers don't...

Pioneers of Programmatic Native CTV advertising

At Origin, we are excited to have the industry's first ever self-serve native CTV/OTT solution for programmatic traders who are looking...

Why CTV advertising is so valuable compared to other OTT screens.

The benefits of CTV advertising for marketers are often understated. At Origin, 100% of our focus is next-generation CTV advertising...

Advertising veteran Jay Wolff joins Origin Media's Advisory Board as Senior Business Advisor.

It is with pleasure that Origin Media announces the addition of industry leader Jay Wolff as Senior Business Advisor with the company....

CTV vs OTT: A tale of two acronyms that kinda, totally, but don't really overlap.

I know it’s 2020 and that for most of us it might seem odd that we're writing this article, but here we are. The reason is that on...