As Origin Media continues to listen to its partners, we continue to refine the solutions we have to offer. Being the first media company to offer programmatic advertisers fully immersive, native CTV advertising spots to buy against, we are excited to discover all the problems that we solve: Advertisers like the idea that a viewer's attention has returned to the screen. Advertisers like the idea that a viewer's mind is thinking a certain way. Advertisers like the idea that a v
Welcome back from your Memorial Day weekend, time for a special second installment of Origin's: Some Good News: The CTV/OTT Edition. FIRST AND FOREMOST: Phenomenal news in our media world: "Some Good News" was sold last week to ViacomCBS following a massive bidding war. In only two months, the Some Good News YouTube channel collected 2.56 million subscribers, with some episodes receiving as many as 17 million views. #WOW #MASSIVEGOOD Onto more goodness..... 1. MASK ON, MASK
At a time when TV audiences are moving even faster than predicted into Connected TV, it is becoming increasingly clear that the tools advertisers want/expect if they are to follow them have yet to reach the potential required. But this is changing, fast. In traditional TV there is very little measurement and virtually non-existent targeting for an advertiser to leverage. Conversely, in CTV there is an astonishing amount of targeting but until now both measurement and attribu
Over the last 2 weeks or so, the team at Origin has been going bonkers about the potential that our first to market 'self-serve, native programmatic CTV solution' brings to programmatic traders. By running eg a piece of native (unbranded) healthcare trivia directly ahead of a healthcare ad, the viewer is: Re-engaged with the TV (trivia will do that). Thinking about their health. Mentally 'primed' for the ad about to come. Well, arriving June 1st will be the industry's first
This is the first installment of Some Good News: The OTT Edition.
Have you seen John Krasinski's "Some Good News", delivering positivity, hope, and humor through COVID-19? Elated to share Some AD-GOOD from Origin Media. The Origin team was recently invited into a global messaging taskforce, in partnership with the CDC and others to help produce emotionally engaging and snackable COVID-19 digital content for distribution on all screens (including TV). We are thrilled to sup
Despite a flailing economy, US Political ad spending is set to go through the roof. The question on our lips is - how much more will be diverting to CTV over traditional linear this time? Every year it only grows!! Here's a great Politico article - https://www-politico-com.cdn.ampproject.org/c/s/www.politico.com/amp/news/2020/05/15/political-ad-spending-increases-as-economy-tanks-259653
What's widely accepted as being about the most important event in the advertising calendar, the up fronts are 'off'. Advertisers don't want to have to commit the way traditional, linear types require them to. Here's a fantastic article from Adweek that talks a little about it.
At Origin, we are excited to have the industry's first ever self-serve native CTV/OTT solution for programmatic traders who are looking for more powerful and more brand safe CTV supply. Better still, we have made transacting against it completely seamless for our buying partners: Origin's custom content studio produces engaging and family-friendly, short-form trivia and fast facts that run inside the ad breaks of movies and shows on Connected TV. Partnering on an exclusively
The benefits of CTV advertising for marketers are often understated. At Origin, 100% of our focus is next-generation CTV advertising (Native CTV advertising to be precise – of which we remain the proud pioneers), so because of that we think it’s worth pointing out a few things that perhaps deserve being pointed out. Like our last blog, a lot of this might seem obvious to the reader and that’s fine. This is for people who are dipping their toes into CTV advertising for the fir
It is with pleasure that Origin Media announces the addition of industry leader Jay Wolff as Senior Business Advisor with the company. With over 15 years experience spanning digital, Connected TV, programmatic and SaaS sectors, he has served in leadership and advisory positions for numerous hyper-growth media startups including SambaTV, Boostr and PulsePoint. Jay also sits on the executive board of 212NYC, New York’s leading organization for the digital advertising industry a
I know it’s 2020 and that for most of us it might seem odd that we're writing this article, but here we are. The reason is that on perhaps half of the calls we have with advertisers, agencies and even desktop-based digital media publishers, we find ourselves wondering if they truly know the difference between CTV and OTT when we or they use the terms. So, at Origin Media here is how we define OTT vs CTV: OTT Stands for ‘Over The Top’. Can be defined as “The streaming of vide