Brand safety has been a problem for advertisers ever since more dollars started flowing into our digital world, because while the old-school "i'll buy a spot in this show and that show please" model has slowly waned away, what it's been replaced by is robots and algorithms fighting for whatever their operator deems 'best for you' - and with a fundamental lack of transparency plaguing our industry at a grassroots level, this is an issue: a) What if you don't want your ad to ru