Image by Travis Yewell

CLIENT CASE STUDY 

CHEF MERITO SEASONINGS

CLIENT

chef-merito-logo-for-site.png

BRIEF

Chef Merito, a Hispanic focused food company selling

seasonings, marinades, and spices is looking to empower Latinos to create and continue traditions of authentic family meals with less time and effort.

CHALLENGE

Enhance, target and distribute the Chef Merito CTV ad creative to elevate brand awareness among Hispanic consumers. 

GOAL

Increase sales by 20%.

FLIGHT PLAN

AGE RANGE

35 - 54

DEMOGRAPHIC

Hispanic & Spanish language speakers

GEO

Los Angeles, Fresno-Visalia, Palm Springs

DURATION

3 months

SOLUTION

ORIGIN PRIME

Origin Prime involves the custom production of highly engaging short form native video assets (Toppers) which are designed to run directly adjacent to a brand's existing ad creatives within standard CTV ad breaks. 

Television and Cabinet

CREATIVE STRATEGY

Origin's in-house animation studio produced a full series of custom native branded Toppers that would play immediately after the Chef Merito Seasoning ad, offering a variety of Spanish language home cooking recipes.

One of the recipes centered around creating the perfect Thanksgiving meal and ran during the week of Thanksgiving.

Origin Media data shows that seasonal creatives outperform non-seasonal creatives by 

135.9%

AUDIENCE TARGETING

POWERED BY

TU_TO_GLD_BLK.jpeg

Working closely with Sensis, Origin leveraged Tru Optik’s Data Marketplace, which included data partners Lotame and Comscore, to distribute Chef Merito's Native CTV ad campaign.

 

 Tru Optik’s Data Marketplace audiences are synced to Tru Optik’s patented Household Graph of over 80 million households, representing over 90% of U.S. homes that watch Connected TV. That means segments achieve up to 4x more scale versus legacy data stores not built for connected media.

UNMATCHED ACCURACY

Reconciled daily against Tru Optik’s 80MM+ home Household Graph.

MASSIVE SCALE

Segments achieve up to 4x more scale when accessed in Tru Optik’s Data Marketplace versus legacy data stores not built for connected media.

ENHANCED SPEED

Unlike other solutions, the Data Marketplace makes data action-able in as fast as hours, not days or weeks.

RESULTS

Running throughout the Thanksgiving 2020 holiday season, Chef Merito's Native CTV campaign (30 second ad plus 15 second Native Topper) delivered over 1 million impressions with a completion rate of 99.5%.

The campaign achieved the goal of increasing awareness among Hispanic target consumers. YOY, Q4 sales numbers for retail seasonings increased 

%

22

During the three month flight, households were exposed to the brand 2-3x per month.

No household ever saw the same Native Topper more than one time. 

CLIENT TESTIMONIAL

“Chef Merito is proud to represent the first Hispanic targeted campaign for Origin Media with our ‘El Secreto’ campaign,” said Director of Marketing, Lauren Corugedo.  “Working with Origin and our Agency, Sensis, we were able to create a high-impact custom unit showcasing recipes, which we know our target audience loves, “ added Corugedo. “Having a recipe run before our TV spot was a unique way to capture the attention of viewers and introduce Chef Merito in a creative, dynamic way.”

ABOUT ORIGIN

Origin is a pioneering media and advertising company whose first to market advertising solutions are reshaping how brands connect with consumers on Connected TV.

 

The original architects of Native CTV, Origin’s in-house animation studio produces engaging native content for advertisers that is designed to capture the attention of a room, immerse the audience in active dialogue and elevate the connection they feel towards a brand.

 

Origin Media was founded by media veterans Freddie Godfrey and Stephen Strong, whose careers have been shaped by a relentless commitment to disrupting the status quo.