Brand Safety

Confronting brand safety at the show level. 

One of the most overlooked aspects of CTV advertising is what the viewer sees immediately before an ad.

 

It could be

A ‘hard break’ in a horror film.

A competitive ad.

Undesirable content such as news.

actually happened

Running ads through Origin's ‘Off-the-Shelf’ native content solution makes it is physically impossible for their ads to run in these types of environments.