Imagine: if you could run an ad on TV about something that happened minutes ago.
ON DEMAND PRODUCTION
Origin's digital content studio has been built to receive creative requests and produce finished assets within 60 minutes.
There is no cost for ad production.
Origin is fully capable of supporting 1st party data ingestion via LiveRamp as well as having instant access to over 1,500 3rd party political audience segments.
Demo 1: Nevada mail-in-ballots
This is example of a standalone :15s ad targeted to a single state. It uses a familiar "breaking news" style visual and addresses the federal ruling on Nevada's new mail-in ballot law. This ad would have been produced and distributed into homes within one hour of the ruling.
By contrasting Trump's attempt at voter suppression with Biden's commitment to voting rights, it engages Nevada voters directly by speaking to them about an issue that is both local and timely.
Although this piece could be paired with an existing Biden ad, it is shown here as a standalone asset.
Demo 2: Supreme Court
In this example, the :15 second Origin creative is serving as a "topper" that would run directly ahead of an existing Biden ad. The purpose of the Origin unit is to use timely events to draw the viewer's attention back to the screen and get them mentally primed ahead of Joe's ad.
The sample copy helps the Biden campaign tie the passing of Justice Ginsburg and the supreme court vacancy to the future of the Affordable Care Act.
Origin's proprietary ad serving technology stitches the "topper" to the Biden ad in real time and serves both assets together in perfect sequence.
sample breakout of Origin audience